MARK YOUR CALENDARS FOR SEPTEMBER!
ADVANCE is CPOA’s annual leadership training conference, and for 2022 it’s packed with POST-certified content that will not disappoint!
Only at this event, which takes place September 26-28th in San Diego, can the entire California law enforcement profession gather to learn what new strategies will drive their operations to succeed in the future.
This premier conference focuses on agency personnel who implement the tools needed to ADVANCE their agencies.
- Recruiting in 2022 & Beyond
- SB 2-What You Need to Know
- Mason Lira Shooter Debrief
- Preparing for a Line of Duty Death
- Vehicles & Violent Crime
- and more!
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Monday, September 26
8:00 – 9:45 am
Opening Breakfast & Opening Keynote, Laura Cole
Cole is a former White House Correspondent, and she is passionate about teaching agencies the best practices for engaging with the public. With a “no spin” policy, Cole places a strict emphasis on transparency. She specializes in releasing body-cam footage with context that focuses on open and honest communication. She is sought after speaker and the President & Founder of Cole Media.
10:00 am – 12 pm
Recruiting in the Law Enforcement in 2022 & Beyond
Presenter: James Dudley, Deputy Chief (retired), San Francisco Police Department
Co-Presenter: Rob Cate, CEO, Interview Now
Attendees will learn about the challenges in recruiting and summaries of PERF and IACP reports. Profiles of the best Recruiters and Candidates will be shared from both perspectives. Successful strategies include recruitment and retention software and streamlining the process.
Utilizing Technology to Address Organized Retail Crime
Presenter: Travis Martinez, Deputy Chief of Police, Redlands Police Department
Co-Presenter: Randy Hamilton, Director of Loss Prevention & Compliance, Tilly’s
Co- Presenter: Tom Severance, Manager-Organized Retail Crime, ULTA
Organized retail crime (ORC) has made headlines across the state. Learn how the Redlands Police Department has partnered with retail chains to use specialized police technology to apprehend ORC crews. By using unique GPS tracking technology along with strategically placing community supported license plate reader cameras, RPD has created an effective strategy to locate those who commit ORC and recover property that has been stolen during ORC events.
Emotional Intelligence for Leadership
Presenter: Dan Morrisey, Retired Captain, Sacramento County Sheriff’s Office
Law enforcement leaders work in often challenging and turbulent environments. How an individual perceives themselves, expresses their emotions, connects with others, makes decisions, and manages stress are all tied to emotional intelligence. While emotional intelligence is often talked about in general terms, this class will talk about the five categories and 15 corresponding subsets that make up a person’s emotional intelligence quotient.
12:15 – 1:30 pm Awards Luncheon
Acknowledge the achievements of your law enforcement colleagues as they are honored for their outstanding accomplishments (Class A uniforms recommended).
2:00 – 4:00 pm
Sergeant Damon Gutzwiller Line of Duty Murder
Presenter: Dan Robbins, Lieutenant, Santa Cruz Sheriff’s Office|
Co-Presenter: Chris Clark, Chief Deputy, Santa Cruz Sheriff’s Office
A debrief of the Line of Duty Death of our Sgt. Damon Gutzwiller. Sgt. Gutzwiller was murdered in an ambush by a boogaloo member on June 6th, 2020, in Ben Lomond, CA. In addition to Sgt. Gutzwiller, a fellow Deputy and CHP Officer survived being shot. Our Office was the primary responding and coordinating agency, which effected the arrest of the suspect shortly after the incident began. Sgt. Gutzwiller’s murder case and investigation is still on-going and has not gone to preliminary hearing. The Santa Cruz District Attorney’s Office and the FBI led the overall investigation and collection of evidence.
Privately Made Firearms (AKA Ghost Guns) for CA Law Enforcement Leaders
Presenter: John Philpott, Deputy District Attorney/Division Chief, San Diego District Attorney
Co-Presenter: Dan Caropreso, Detective Sergeant -Ghost Gun Apprehension Team, San Diego Police Department
Privately Made Firearms (AKA “Ghost Guns” or FMBUS guns) present a growing and dangerous problem for law enforcement. They are easy to make and usually impossible to trace. Headlines about ghost guns are in the news every day. This presentation will provide the information law enforcement leaders need to truly understand ghost gun issues, so they can take appropriate action in their own jurisdictions. This class will cover:
• The basics of ghost guns (what they are–practically and legally, how they are made, and
• Current and proposed local, state and federal laws
• Examples of law enforcement programs and investigative techniques utilized to combat
• Discussion of actual ghost gun cases
• Best practices and little-known legal requirements for law enforcement’s processing
and ATF E-tracing of ghost guns and all “crime guns”
Leading and Thriving During Unprecedent Times
Presenter: Chief John Carli (Ret.) Cordico Market Wellness Ambassador, Lexipol
There are no shortages of challenges facing leaders in today’s volatile environments. Political pressures and community expectations frame strategic objectives which drive organizational agendas. Law enforcement leaders are exposed to very high levels of stress and trauma. Attendees will learn how these stressors affect police organizations and first responder families. This interactive presentation will assist you in becoming trauma-informed, preparing you for the impact that is inherent in the role of leadership, and help you serve as change agents to improve the health and wellness of officers, and lead the way to building organizational resilience.
4:15 – 5pm
An opportunity to connect with Command and executive staff personnel and pick their brains!
5:30 – 7:00 pm
Centennial Reception Event
Tuesday, September 27
8:00 am – 10:00 am
Mason Lira Active Shooter
Presenter: Chris Nicholson, Commander, San Luis Obispo County Sheriff’s Office
Co-Presenter: Nate Paul, Chief Deputy, San Luis Obispo County Sheriff’s Office
Co-Presenter: Chad Guiton, Detective, San Luis Obispo County Sheriff’s Office
This was an active shooter event that turned into a 36-hour manhunt for the suspect. There were at total of 12 crime scenes, 23 shooter officers, over 200 rounds fired, numerous cops that suffered various degrees of gunshot wounds, a murdered civilian and a suspect that was killed. There were numerous swat teams involved as well. There are management, tactical and investigative takeaways that are extremely valuable.
Leading for Resilience
Presenter: Eric Thorton, Sergeant, El Cajon Police Department
Co- Presenter: Steve Breakall, Sergeant, El Cajon Police Department
How first line supervisors can help build resilience among their officers to help them navigate through modern mental wellness by recognizing PTSD, normalizing self-care, and reducing stigmas surround officer’s mental health.
Finding Financial Freedom
Presenter: Crystal Kanada, CEO, Capital Edge Financial
Co-Presenter: Ashley Ethridge, Capital Edge Financial
In this session you will gain an understanding of the foundational planning to set yourself up for success. You will learn what benefits are offered through your department and where there could be potential planning gaps, tax strategies to hedge against increasing tax rates, ways to tackle debt and how to establish a budget, and pension planning strategies to maximize your payout options.
10:15 am- 12:15 pm
All about Senate Bill 2
Presenter: James Touchstone, Partner Attorney, Mastagni Holstedt, APC
This presentation will familiarize attendees with an overview of national standards for licensing peace officers and grounds for decertification with a focus on the current legislative fight in California over SB 2. Discussion of how SB 2, as originally drafted, vests power with a politically charged panel to strip officers of ability to work as a peace officer despite contrary determinations from their employing agency or the disciplinary appeal process.
Preparing for a line of Duty Death
Presenter: Andrea Pflugh, Detective (Retired) Wellness Officer, Bakersfield Police Department
Every law enforcement agency needs to be prepared for the unthinkable. Should a tragedy happen, there is no time to prepare for how it is going to be handled. You only get one chance to do it right. They key to handling such an event is to be prepared BEFORE it happens. Information will be shared regarding preparing for final wishes, notification guidelines, family liaison duties, benefits available and planning the funeral. Every department would be remiss if they did not have a plan in place. I will help you start that planning process or share with you what has worked or did not work in past instances.
Vehicles & Violent Crime: Case Examples using License Plate Recognition
Presenter: Lee Yonemura, Homicide Detective, Sacramento Police Department
Co-Presenter: Paige Burley, Director of Training, Motorola Solutions
Violent crimes & vehicles are accomplices – rarely do homicides or assaults occur without the use of a car. As with all police technology, the ways to investigate and utilize License Plate Recognition (LPR) is evolving past alerts inside of vehicles and moving to a complex investigative tool. This session will showcase examples from the Sacramento Police Department on how the department is using fixed LPR to solve violent crime throughout the city. Co-presenter Detective Lee Yonemura will detail first-hand his experience and expertise using the tools.
New features shown will include complex analytics like common plate, convoy, & associate analysis, as well as using LPR when there is no license plate and search features like color and vehicle type. Focused heavily on will be the future of LPR and where the technology is going. Learn how to protect your city with LPR.
12:15 – 1:45 pm
CPOA Training Showcase & Networking Luncheon
2:15 – 4:15 pm
Presenter: Tamrin Olden, Owner, Consultant, TOC Public Relations
I think it’s safe to say that most agencies are facing recruiting challenges and there doesn’t seem to be relief in sight. With that said, it’s vital that your agency stands out above the noise and creates the best first impression for potential applicants. This is where social media and your overall digital footprint comes into play. Learn the latest tactics and trends to get optimal reach and engagement using cost effective and modern methods.
Critical Incident Debriefs, Internal & External
Presenter: Bakhit, John, Attorney (Retired Police Officer), Attorney, Andelson, Loya, Ruud & Romo (AALRR)
There are many misconceptions in the law enforcement community about how an internal critical incident debrief should be conducted, if and how a critical incident debrief should be presented to the public/media, and how an internal critical incident debrief may affect the involved officers’ POBR rights.
Situational Awareness- Catch the Error, Avoid the Accident
Presenter: Peter DeNucci, President, Apollo Publishing, Inc
This presentation shares incredible stories of learning from multiple other industries, including military, aviation, law enforcement, healthcare, and government air traffic control. Airline Captain Peter DeNucci (ret) will share stories from his books when the airline industry catapulted itself from a crash every 8 weeks into a zero-hull lost standard and achieved an effective culture change— a culture of safety. This metamorphosis would be heralded as one of the most dramatic and permanent evolutions in the American workplace on record. Thousands of lives were saved, as well as the aircraft that transported them. Despite tremendous resistance brought on by the old archetypes, this new Human Factors science was born. It is a vast body of information designed to help people maintain their leadership roles while establishing communicative environments, build highly effective teams, enhance situational awareness, and execute task on high demand.
6:30 pm Padres Game (Optional)
Wednesday, September 28
8:30 – 10:30 am
Last Call- The CHP’s Response to a line of Duty Death
Presenter: Craig Root, Captain, California Highway Patrol
Co-Presenter: Jason Bartlett, Lieutenant, California Highway Patrol
Captain Craig Root and the California Highway Patrol (CHP) have developed a Critical Incident Response Team (CIRT). The CIRT is responsible for assisting families and the Department with all stages of planning the memorial services following the death of employee. Members of CHP’s CIRT will discuss lessons learned to help assist other agencies when honoring their fallen employees.
Developing Effective Arrest & Control Units
Presenter: Tracy McKenzie, President, California Force Instructors’ Association
This presentation is designed for Arrest & Control Instructors and department administrators. The primary focus is developing an effective Arrest & Control unit from the initial stages that will be sustainable and progressive through the years to come. Industry resources will be identified and shared, along with methods for establishing best practices.
10:45 – 11:45 am
Closing Keynote, Ann Carrizales
Officer Carrizales found herself in a in fight for her life. Shot in the face and chest, Ann was not going to quit. Ann has received the LE Purple Heart, the Congressional Badge of Bravery, the IAWP Medal of Valor and many more awards for her heroic acts. She currently serves on the Meadows Police Department. A wife, a mother and a hero, and an elite trainer and speaker.
*Schedule subject to change*
ADVANCE offers premier law enforcement leadership training over two and half days, 17 hours of POST credits, networking, awards, and an optional Padres baseball game to attend with your peers! Below is a summary of the schedule to help you make the most of your time. All events, meetings, and education sessions will take place at the Manchester Grand Hyatt San Diego, unless otherwise noted.
|Monday September 26|
|7:00 am – 5:00 pm||Registration|
|8:00 am – 9:45 am||Opening Breakfast & Keynote||Laura Cole opening Keynote Speaker|
|10:00 am –12:00 pm||Morning Breakout||Recruiting in the Law Enforcement in 2022 & Beyond|
|10:00 am –12:00 pm||Morning Breakout||Utilizing Technology to Address Organized Retail Crime|
|10:00 am –12:00 pm||Morning Breakout||Emotional Intelligence for Leadership|
|12:15 pm- 1:45 pm||Awards Luncheon|
|2:00 pm – 4:00 pm||Afternoon Breakout ||Sergeant Damon Gutzwiller Line of Duty Murder|
|2:00 pm – 4:00 pm||Afternoon Breakout||Privately Made Firearms (AKA Ghost Guns) for CA Law Enforcement Leaders|
|2:00 pm – 4:00 pm||Afternoon Breakout||Leading and Thriving During Unprecedent Times|
|4:15 pm – 5:00 pm||Leadership Roundtables|
|5:30 pm – 7:00 pm||Centennial Reception Event|
|Tuesday September 27|
|7:00 am – 5:00 pm||Registration|
|8:00 am – 10:00 am||Morning Breakout||Mason Lira Shooter|
|8:00 am – 10:00 am||Morning Breakout||Leading for Resilience|
|8:00 am – 10:00 am||Morning Breakout||Finding Financial Freedom|
|10:15 am – 12:15pm||2nd Morning Breakout||All About Senate Bill 2|
|10:15 am – 12:15 pm||2nd Morning Breakout||Preparing for a Line of Duty Death|
|10:15 am – 12:15 pm||2nd Morning Breakout||Vehicles & Violent Crimes: Case Examples|
|12:15 pm – 1:45 pm||Lunch + Training Showcase|
|2:15 pm – 4:15 pm||PM Breakout||Social Recruiting|
|2:15 pm – 4:15 pm||PM Breakout||Critical Incident Debriefs, Internal & External|
|2:15 pm – 4:15 pm||PM Breakout||Situational Awareness – Catch the Error Avoid the Accident|
|4:30 pm – 5:30 pm||“Well”ness Break||Grab a drink and a breather (on your own)|
|6:30pm||Padres Game (Optional)||Petco Park|
|Wednesday September 28|
|7:00 am – 9:30 am||Registration|
|8:30 am – 10:30 am||Morning Breakout||Last Call – The CHP’s Response to a Line of Duty Death|
|8:30 am – 10:30 am||Morning Breakout||Developing Effective Arrest & Control Units|
|10:45 – 11:45am||Closing Keynote||Ann Carrizales|
Full Registration Includes:
2 ½ days of law enforcement leadership content and up to 17 POST credits, awards, and networking with your peers. We will also be taking advantage of being in San Diego and providing an optional add-on Dodgers v. Padres game.
- Day 1: Opening breakfast & keynote, workshops, awards luncheon, more workshops,leadership roundtables, and closing centennial reception
- Day 2: Full day of workshop sessions, networking luncheon, optional off-site Padres Game. There is an additional ticket for the Padres Game, information coming soon.
- Day 3: Half day: Morning workshop sessions and closing keynote speaker
ADVANCE 2022 Registration Rates
|Category||Early Bird Registration on or Before August 15||After August 15 – Sept. 19|
|Dept. Members||$425.00 Buy 3 get 1 free (25% discount)||$450.00 – Buy 3 get 1 free (25% discount)|
To receive the 25%-member department discounts, register your three attendees and then email Danielle Battani firstname.lastname@example.org, she will register your fourth department member for a free ADVANCE training registration.
Cancellations must be in writing. Cancellations received on or before June 30 will be charged a cancellation fee. Cancellations received after June 30, and no show will not be refunded. We highly recommend substitutions.
If you cannot attend, a substitution is encouraged.
Photo and Video Policy
Photographs and video will be taken at the event for use on the CPOA website and in the press. By entering this event, you consent to CPOA photographing and using your image and likeness (both now and I the future).
If you are having trouble registering for this event and would like assistance, please email Danielle Battani at email@example.com. Or call her at (916) 263.0541.
ADVANCE Justification Pointers
You see the value in the education, networking and exhibitor discovery provided by 2022 ADVANCE, but your superiors may be unfamiliar. Introduce them to all the value your agency can gain through your attendance with the pointers below:
- Create a personal agenda to be presented to your supervisor. In it, identify which breakout sessions you will attend and highlight how these sessions will benefit your agency.
- Offer to deliver a short presentation upon your return summarizing what you’ve learned or prepare written briefs for colleagues on each session to spread the knowledge throughout your agency.
- Share syllabi and handouts with your colleagues afterward.
- Remind your superiors that the training earns you POST credit hours.
- Offer to share a room with another agency employee to reduce hotel expenses.
- Register early to qualify for discounted rates.
- Take inventory of what supplies and technology your agency may need over the next year. Then, check out the exhibitor list to create a list of which companies can assist you in restocking, reconsidering current purchases and discovering new cost-cutting technology.
- Present other benefits, such as networking to learn what other agencies of the same size are doing.
Destination: San Diego
CPOA has a special discounted room rate available for ADVANCE attendees, $199.00 single/double rate. Please click here<https://www.hyatt.com/en-US/group-booking/SANRS/G-COP2> to reserve your room. ADVANCE attendees can receive this special room rate three days prior and three days after ADVANCE training. We expect our special discounted room block to sell out early! The rooms are only available on a space available basis till Friday, September 2, 2022. The hotel is only three miles from the San Diego International Airport, estimated taxi, Uber, or Lyft ride is approximately $15.00 – $20.00 one way.
What are the dates and location of 2022 ADVANCE?
September 26-28, 2022 at the Manchester Grand Hyatt in San Diego
What is the 2022 ADVANCE schedule?
Please visit the Schedule @ a Glance section to get an idea of what to expect!
Do I have to be a CPOA member to attend?
No. Non-members are welcome to attend both the leadership sessions and the expo. CPOA Members receive a discount for training courses. To learn more about membership, Click Here.
What is the attire?
Business Casual or uniforms
What are the on-site Registration hours?
Monday, September 26: 7:00 am – 5:00 pm**
Tuesday, September 27: 7:00 am – 5:00 pm**
Wednesday, September 28: 7:00 am – 2:00 pm**
**Subject to change
What are the registration fees? How can I register for 2022 ADVANCE?
What is included in my ticket to the in-person event?
Can I register on-site?
Yes. To save time we encourage you to pre-register online.
How do I get my name badge?
You can pick up your badge onsite at the registration desks. Skip the lines! Remember to bring your printed confirmation with the bar code for quick and easy scan-n-go badge processing.
Can my spouse / guest attend the 2021 ADVANCE Expo?
Yes, you can bring a guest to attend the expo. They will need to register to attend.
What forms of payment do you accept?
Payment is accepted by credit card online as well as by check. Payment must be received before the conference.
How can I cancel my registration?
Training cancellations must be received in writing. Cancellations received by June 30, 2022 will be charged a $75 cancellation fee. On July 1, 2021 any training registration canceled or a “no-shows” will not be refunded. If you cannot attend, we highly encourage a substitution.
I have registered for ADVANCE but unexpectedly will not be able to attend! Can I send someone in my place? How would I go about making this substitution?
Yes. Contact CPOA at firstname.lastname@example.org or call (916) 263-0541 as soon as possible to make the substitution. Note: Substitutions with varying membership status may incur additional registration fees.
What should I do if I have already registered but never received a confirmation?
Contact CPOA at email@example.com or call (916) 263-0541.
Will you be checking identification at the door of the exhibit hall?
Yes. Everyone must be wearing an official ADVANCE badge to enter the exhibit hall and all ADVANCE events.
What if I lose my badge at the ADVANCE?
Just ask one of the CPOA staff members at the Registration Desk to reprint your badge.
Hotel & Travel
Is there a hotel I should contact?
Yes, CPOA is working with the local hotels. Hotel information is available in both the exhibitor and attendee center on the CPOA.org website.
There are several companies who may call you asking to assist with your hotel reservations. Please do not use these companies; they do not represent CPOA or ADVANCE.
How do I make hotel arrangements? Are there ADVANCE group rates?
Yes, there are limited government group discount rates. Hotel information is available in both the exhibitor and attendee centers on the CPOA.org website.
Where can I find travel information, including parking, airport shuttles, etc.?
Hotel information is available in both the exhibitor and attendee center. Convenient airports and other travel information can be found at https://www.sandiego.org/plan/getting-around.aspx
What is there to do in San Diego after the event?
You can visit the San Diego Visitors Bureau (https://www.sandiego.org/) for a list of everything there is to see in San Diego. With the beautiful beaches and bustling downtown, you’ll find tons of options!
Does the registration fee include the Expo?
Yes. Entrance to the Expo is included. You must check-in at the ADVANCE registration desk and pick up your badge before entering the Expo.
When will the expo be held?
More info coming soon!
May I bring children into the exhibit hall?
Children under the age of 18 are not typically allowed into the hall.
Seminars & Speakers
Where can I find a list of seminar topics and speakers?
A full schedule will be available on the Advance Attendee page labeled “Speaker Topics and Bios”.
Leverage Your Investment – ADVANCE Exhibitor Marketing Kit
CPOA has created a marketing kit for you to share with your database and clients. Drive more traffic to your booth and raise awareness of your presence on the ADVANCE show floor. It’s our goal to maximize your marketing efforts.
#ADVANCE @CalPeaceOfficer www.cpoa.org/cpoa-event/advance
> Post about your participation at ADVANCE on your company’s social channels.
> Share with your audience what will happen at your booth: giveaways, demos, special appearances.
> Retweet, share and repost from the CPOA social channels (@CalPeaceOfficer).
> Use images of your booth, products, etc. to gain attention.
Logos, Banners & Flyers
> Download the ADVANCE logos and banner ads to display on your website.
> Add to your banners or include in your flyers to let your customers know where to find you.
> Be sure to link www.cpoa.org/ADVANCE in your marketing.
> Use the attached template flyer and insert your logo to forward in emails to your database.
> For more design files or questions, please email firstname.lastname@example.org
All expo activities will take place in the Grand Hall of the Manchester Grand Hyatt in San Diego. Registration will take place in the Grand Foyer.
*Schedule subject to change
|Sunday September 19|
|12:00 PM||Exhibitor Registration|
|1:00 PM||Exhibitor Load-In|
|Monday September 20|
|8:00 AM||Exhibitor Registration|
|8:00 AM||Exhibitor Move-in|
|8:00 AM - 10:00 AM||Kick-Off Session|
|10:00 AM - 12:00 PM||ADVANCE Breakouts|
|12:00 PM - 3:00 PM||Expo & Lunch|
|3:00 PM - 5:00 PM||ADVANCE Breakouts|
|5:00 PM - 7:00 PM||Special Sponsored Evening|
|Tuesday September 21|
|8:00 AM - 12:00 PM||Breakfast and ADVANCE Breakouts|
|12:00 PM - 3:00 PM||Expo Open & Lunch|
|3:00 PM- 5:00 PM||ADVANCE Breakouts|
|3:00 PM - 6:00 PM||Exhibitor Teardown|
|7:00 PM - 10:00 PM||Centennial Celebration|
|Wednesday September 22|
|8:00 AM - 10:00 AM||Awards Breakfast|
|10:00 AM - 12:00 PM||Closing Keynote|
ADVANCE 2022 has a limited block of rooms available at The Manchester Grand Hyatt, San Diego. Right in between the scenic harbor and bustling downtown Gaslamp area, this hotel is a hot spot for after-hours networking with clients and prospects. The group rate link is not available on our website for privacy reasons. It will be emailed to you in your booth purchase confirmation or you can email us at email@example.com and we’ll send the information over to you. Book your room before September 2, 2022 to take advantage of the exceptional rate. The room block is expected to sell out quickly, so book as soon for best availability.
ADVANCE warning! Please use online search tools and resources to find the best available rate for your stay.
Beware! Hotel scammers are on the loose. We will NEVER call you to ask for a deposit or to book your hotel stay. ADVANCE hotel room block information and links are only available below or on your registration confirmation.