Event Details

Attendee Details

Exhibitor Details


Advancements in technology, training, and tactical needs are all on display at ADVANCE 2020. Focused on leadership development, career growth and providing solutions to the growing and rapid needs of the profession, ADVANCE 2020 is clearly a not-to-be-missed event.

Do you want to make a difference either for yourself, your department, or for your community? Then you belong at ADVANCE!

Registration Now Open!

Registration prices for Advance 2020 are as follows:

Registration TypeOn or Before July 31After July 31 or on-site
3- Day Education & Expo MEMBER$400$450
3-Day Education & Expo NON MEMBER$475$525
2-Day Education & Expo MEMBER$325$375
2-Day Education $ Expo NON MEMBER$400$450
Individual & Guest Ticket OptionsOn or Before July 31After July 31 or on-site
Awards Lunch- Monday September 14$55$75
Reception- Monday, September 14$45$65
Expo Only- Monday or Tuesday$50$50

2 or 3 Day Pass includes: All educational sessions, Pink Patch Party BBQ ticket, Gearhead Lounge Reception ticket and Monday’s networking event.

Expo Floor Only includes: All activities on the Expo Floor. Does not include any training sessions.

Registration Policies:

Cancellations for All Access Pass must be in writing. Cancellations received on or before June 30 will be charged a cancellation fee. Cancellations received after June 30, and no shows will not be refunded. We highly recommend substitutions.


If you cannot attend, a substitution is encouraged.

Photo and Video Policy:

Photographs and video will be taken at the event for use on the CPOA website and in the press. By entering this event, you consent to CPOA photographing and using your image and likeness (both now and in the future).

Click Here to Register for ADVANCE 2020

*Please note that when you click the link above you will be leaving the CPOA website to go to our secure event checkout site*

If you are having trouble registering for this event and would like assistance, please email our project assistant Alexandria at ajones@cpoa.org

San Diego Convention Center
111 W. Harbor Drive
San Diego, CA 92101
12 - 15 hours of POST credit available
Monday, September 14
7:00 AM – 5:00 PMAttendee Registration Open
8:00 AM - 8:45 AMADVANCE Breakfast
9:00 AM - 10:00 AMRequired General Meeting
9:30 AM - 10:30 AMADVANCE Kick-Off General Session: The Challenges of a Changing World - Deloitte Consulting
10:30 AM - 11:30 AMADVANCE Breakouts 1-2:
1 – New Technology Tools in Policing
2 – How Macro Demographic and Technological Trends are Changing Law Enforcement
11:30 AM - 1:00 PMAwards Lunch
1:00 PM - 5:00 PMADVANCE Show Floor Open
3:00 PM - 5:00 PMMentor Meet-ups in the CPOA Lounge
4:00 PM - 5:00 PMWelcome Reception on the Sail Pavilion Terrace
Tuesday, September 15
7:00 AM – 5:00 PMAttendee Registration Open
8:00 AM - 8:30 AMADVANCE Breakfast on the Show Floor
8:00 AM - 12:00 PMADVANCE Show Floor Open
9:00 AM - 11:00 AMADVANCE Show Floor Breakouts 3-5:
3) Paradigm Shift - A Mobility-First Approach
4) VR Training Impacting OODA Loop to Increase Your Flight Response
5) Life Balance for Law Enforcement
11:00 AM - 12:00 PMMentor Meet-ups in the CPOA Lounge
1:00 PM - 3:00 PMADVANCE Concurrent Breakouts 6-9:
6) Using Digital Tools to Create Emotional Connections
7) Resiliency - Coping with PTSI
8)Thriving in Retirement: A Panel Discussion
3:15 PM - 5:15 PMADVANCE Concurrent Breakouts 10 - 13:
10) Compassion Fatigue
11) Turning Curve of Violence
12) How Mini-Drones Worked for SacPD
5:30 PM - 7:00 PMAfter Hours Networking - ADVANCING Your Connections
Wednesday, September 16
7:00 AM - 11:00 AMAttendee Registration Open
8:00 AM - 8:30 AMADVANCE Breakfast
8:30 AM - 10:30 AMADVANCE Concurrent Breakouts 14 - 16:
15) Asher Model - 7 Point Approach to Creating a Culture of Wellness
16) Are you Ready for the Next LE Disaster?
10:45 AM - 12:45 PMClosing General Session:
Fight After the Fight - Officer Ann Marie Carizales, Meadows Place, TX Police Department


Monday, 9/14

Kick-Off Session


The Challenges of a Changing World – Mike Gelles & John Adams w/Deloitte Consulting

ADVANCE breakouts – 1


New Technologies- Mike Gelles w/Deloitte Consulting

ADVANCE breakouts – 2


Demographic Shifts – John Adams w/Deloitte Consulting

Tuesday, 9/15

ADVANCE breakouts – 3


Paradigm Shift- A mobility-First approach provides powerful capabilities- Eric Wood Chula Vista PD

ADVANCE breakouts – 4


VR Training impacting OODA loop to increase your fight response by preparing you and your community- Bill Fogarty with 21 Clets


In the 21st Century the need to embrace Virtual Reality will assist line level, citizens, and management with reacting from muscle memory reducing reaction time, and securing a faster response shortening the OODA loop. Virtual Reality training is a low cost, immersive training simulation that is designed to provide everyone with the ability to run, hide, and fight. This course will provide you with a better understanding of what virtual reality is, how it can be used as a training resource, how cost effective it can be to prepare companies, communities, and business within your communities. This training is designed to safely, and without causing fear or panic help people understand how to be prepared.

ADVANCE breakouts – 5



ADVANCE breakouts – 6


Life Balance – Andrew Nagel Los Angeles Sheriff’s Department


In this 2-hour interactive course, students will learn about the seven key areas of life; Fitness, Finance, Family, Field, Faith, Friends, and Fun. Attendees will learn how these key areas overlap and work together to affect their law enforcement careers and their personal lives.  By discovering where they are strong and weak in each of these key areas, they will be able to achieve a balanced life.

ADVANCE breakouts – 7


Using Digital Tools to Create emotional Connections- Matthew Rejis, LAPD

ADVANCE breakouts – 8


Resiliency- Coping with PTSI – Sgt. Michael Sugrue,Ret. Walnut Creek PD


The Law Enforcement Community has been struck by an epidemic of police suicides.  In 2019 alone, we lost over 228 officers to suicide.  Over the past years, the law enforcement suicide numbers have substantially exceeded the actual number of the line of duty deaths.   These tragic suicides are due, in large part, to repeated and prolonged exposure to traumatic incidents incurred while on the job.

Sgt. Sugrue recounts his personal critical incidents which ultimately resulted in PTSI and almost cost him his life.  Sgt. Sugrue’s life spiraled downward drastically, until he finally had enough strength and courage to ask for help.

ADVANCE breakouts – 9


Thriving in Retirement Panel Discussion with Robert Arabian, Attorney & Retired Commander, Simi Valley PD & Dr. Mark Fields, Dean of Academic Affairs Laney College & Retired Lieutneant, CHP.

ADVANCE breakouts – 10


Social Recruitment- Tamrin Olden, Law Enforcement Social & Tamrin Olden Consulting


With the amount of agencies hiring, it is an applicant’s world. Traditional marketing methods are not cost effective and do not allow you to target your recruitment demographic the way social media does. If you are not using the power of social media to leverage your reach and expand your applicant pool you will find yourself unable to recruit the quantity and quality of applicants you need to sustain your staffing needs.

ADVANCE breakouts – 11


Compassion Fatigue- Bethany Jones, Planz Productions


ADVANCE breakouts – 12


Turning Curve of Violence -Jorge Zamora, Watsonville PD


A collaborative approach lead to a reduction in violence in the Santa Cruz County community.  Using a data-driven approach, with input from over 75 workgroup members, 60+ key informant interviews, and from family and youth focus groups, the YVPN completed a 3-5 year strategic plan to reduce youth violence in Santa Cruz County. In April 2015, Santa Cruz County began implementing Turning the Curve: Santa Cruz County’s Youth Violence Prevention Strategic Plan.

ADVANCE breakouts – 13


How mini-drones worked for SacPD- Mike Hutchins, Sacramento Police Department

ADVANCE breakouts – 14



Wednesday, 9/16

ADVANCE Breakouts – 15



ADVANCE Breakouts – 16


Asher Model- 7 Point Approach to Creating a Culture of Wellness – Chief Neil Gang, Pinole PD


The Law Enforcement Community has been struck by an epidemic of police suicides. In 2020 alone, we have lost approximately 215 officers to suicide and that doesn’t take into account that the experts predict that these numbers can be underreported by a factor of 2.5. The numbers are alarming as we are losing double the amount of officers to suicide than in all other line of duty deaths combined. Attendees will benefit from learning about police suicide and equipping law enforcement personnel with proactive and practical strategies in creating a culture of wellness within their organizations.

ADVANCE Breakouts – 17


Are you ready for the next LE Disaster? – Don Rawson & David Harrison, Carlsbad PD


Lessons learned from recent natural and human caused disasters increasingly call for more proactive and informed law enforcement leadership in the Emergency Operations Center. This presentation provides tools for success in these challenging and fast-paced environments.


Closing Keynote


Fight After the Fight – Officer Ann Marie Carizales, Meadows Place (TX) Police Department


The participants of this lecture will learn the importance developing mental preparedness PRIOR to a critical incident and ways to achieve this vital state of readiness /resilience. Attendees will identify signs of post-traumatic stress, its effect on the brain, their physical/emotional wellness, and that of their family members and co-workers. Additionally, attendees develop strategies in obtaining/maintaining post-traumatic growth. They will discuss various methods of critical incident stress management and will be provided with the VITAL tools and resources needed to win in “the fight after the fight”, which is often the most difficult part of a critical incident.

ADVANCE 2020 has a limited block of rooms available at The Omni, San Diego. Use the link below to receive the group rate. Book your room before August 21st, 2020 to take advantage of the exceptional rate. The room block is expected to sell out quickly, so book as soon for best availability.


Omni Hotel San Diego

675 L St
San Diego, California 92101
(619) 231-6664

Start Date: Sunday, Sept 13, 2020
End Date: Tuesday Sept 15, 2020
Click Here to book your room

$219 per night (plus applicable taxes)
Complimentary WiFi
No self parking
Daily valet $ 50.00 - see nearby parking options

ADVANCE warning! Please use online search tools and resources to find the best available rate for your stay.

Beware! Hotel scammers are on the loose. We will NEVER call you to ask for a deposit or to book your hotel stay. ADVANCE hotel room block information and links are only available below or on your registration confirmation.

What are the dates and location of 2020 ADVANCE?
September 14-16, 2020 at the San Diego Convention Center


What is the 2020 ADVANCE schedule?
Go to Schedule @ a Glance to view the full schedule


Do I have to be a CPOA member to attend?
No. Non-members are welcome to attend both the leadership sessions and the expo. CPOA Members receive a discount for training courses.  To learn more about membership, Click Here.


What is the attire?
Business Casual or uniforms



What are the on-site Registration hours?
Monday, September 14:             6:30 am – 5:00 pm
Tuesday, September 15:             6:30 am – 5:00 pm
Wednesday, September 16:       6:30 am – 2:00 pm


What are the registration fees? How can I register for 2019 ADVANCE?

Registration Type On or Before June 30 After June 30 or on-site
ADVANCE Expo only (no meal functions $50 $50
3-Day Education & EXPO (CPOA Member) $400 $450
3-Day Education & EXPO (non-member) $475 $525
2-Day Education & EXPO (CPOA Member) $325 $375
2-Day Education & EXPO (non-member) $400 $450
Individual & Guest Ticket Options On or Before June 30 After June 30 or on-site
Awards Lunch – Monday September 14 $55 $75
Welcome Reception – Monday September 14 $45 $65
ADVANCE Expo only – Monday 9/14- Tuesday 9/15 $50 $50

Click here to register online


What is included in the 3 Day training costs?
Monday, September 14 – Breakfast, training, EXPO lunch and Welcome Reception
Tuesday, September 15 – Breakfast, training, lunch, EXPO and reception
Wednesday, September 16 – Breakfast, training, lunch


Can I register on-site?
Yes. To save time we encourage you to pre-register online.


How do I get my name badge?
You can pick up your badge onsite at the registration desks. Skip the lines! Remember to bring your printed confirmation with the bar code for quick and easy scan-n-go badge processing.


Can my spouse / guest attend the 2020 ADVANCE Expo?
Yes, you can bring a guest to attend the expo. They will need to register to attend.


What forms of payment do you accept?
Payment is accepted by credit card online as well as by check. Payment must be received before the conference.


How can I cancel my registration?
Training cancellations must be received in writing. Cancellations received by June 30, 2020 will be charged a $100 or $75 cancellation fee respective to a 3-Day or 2-Day registration. On July 1, 2019 any training registration canceled or a “no-shows” will not be refunded. If you cannot attend, we highly encourage a substitution.


I have registered for ADVANCE but unexpectedly will not be able to attend! Can I send someone in my place? How would I go about making this substitution?
Yes. Contact CPOA at ajones@cpoa.org or call (916) 263-0541 as soon as possible to make the substitution. Note: Substitutions with varying membership status may incur additional registration fees.


What should I do if I have already registered but never received a confirmation?
Contact CPOA at ajones@cpoa.org or call (916) 263-0541.


Will you be checking identification at the door of the exhibit hall?
Yes. Everyone must be wearing an official ADVANCE badge to enter the exhibit hall and all ADVANCE events.


What if I lose my badge at the ADVANCE?
Just ask one of the CPOA staff members at the Registration Desk to reprint your badge.

Hotel & Travel

Is there a hotel I should contact?
Yes, CPOA is working with the local hotels. Hotel information is available in both the exhibitor and attendee center on the CPOA.org website.

There are several companies who may call you asking to assist with your hotel reservations. Please do not use these companies; they do not represent CPOA or ADVANCE.


How do I make hotel arrangements? Are there ADVANCE group rates?
Yes, there are limited government group discount rates. Hotel information is available in both the exhibitor and attendee centers on the CPOA.org website.


Where can I find travel information, including parking, airport shuttles, etc.?
Hotel information is available in both the exhibitor and attendee center. Convenient airports including distance from the San Diego Convention Center can be found at https://www.sandiego.org/plan/getting-around.aspx


What is there to do in Long Beach after the event?
You can visit the San Diego Visitors Bureau (https://www.sandiego.org/) for a list of everything there is to see in San Diego, and you will find great coupons to attractions and restaurants at the registration desk at ADVANCE.



Does the registration fee include the Expo?
Yes. Entrance to the Expo is included in the 2 and 3 day passes. You must check-in at the ADVANCE registration desk and pick up your badge before entering the Expo.


When will the expo be held?
The Expo will be held on Tuesday, September 15 from 11:00 am – 5:00 pm and Wednesday, September 16 from 9:00 am – 1:00 pm at the San Diego Convention Center.  Click here to see the full agenda.


What if I only want to attend the Expo?
When choosing a package on the registration form, you can select ‘Expo Only.’ This does NOT include any educational sessions or meals. You can also select social events as “add-on” to your Expo pass.


May I bring children into the exhibit hall?
Children under the age of 18 are not typically allowed into the hall.

Seminars & Speakers

Where can I find a list of seminar topics and speakers?
A full schedule will be available on the Advance Attendee page labeled “Speaker Topics and Bios”.



ADVANCE 2020! Our vision is clear!

Show Dates: September 14-15, 2020

Load In: September 13, 2020

Load Out: September 15, 2020



Innovations Alley – Building on our 2019 concept where new technology and products can be on display and demonstrated. Front and center these booths will have a premium.

Beer Garden & Welcome Reception on the show floor – We have reserved the Sail Pavilion Terrace for an indoor/outdoor beer garden experience on day one of the Expo. Gamification, raffle prizes and local craft beers will keep attendees hanging out and enjoying their time on the show floor.

Improved education – Introducing more powerful sessions on the show floor and expanding networking to keep attendees on the floor longer.

If you have an interest in joining the committee and providing constructive feedback, ideas and marketing suggestions to grow our audience, please let me know and I can send information on what is involved.


Show at both CWFLEET and ADVANCE and receive a $500 credit on your CWFLEET booth rental.



Floor Plan goes live February 25th

Pre-show sales are now OPEN – Complete your contract before the floor plan is live to be first on the to select your booth space. Click here to view all exhibit floor plans. Access your CPOA account or create a profile. Then give us a call to authorize your staff to make a purchase on behalf of your organization and you will be all set to select your booth.

NOTE: You must log-in or create an account with CPOA.org. Once account is established, please call CPOA staff at 916.263.0541 to authorize you to purchase on behalf of your organization.

ADVANCE 2020 has a limited block of rooms available at The Hard Rock, San Diego. A hot spot for after-hours networking with clients and prospects. Use the link below to receive the group rate. Book your room before August 21st, 2020 to take advantage of the exceptional rate. The room block is expected to sell out quickly, so book as soon for best availability.

Hard Rock Hotel, San Diego

$199.00 per night (plus applicable state and local taxes)

Discounted All Access Pass $15.00 ($25.00 value) click here to see all the cool inclusions!

Parking a car? Check out the nearby options for best pricing.


Room Block code is 2009CPOAAD

ADVANCE warning! Please use online search tools and resources to find the best available rate for your stay.

Beware! Hotel scammers are on the loose. We will NEVER call you to ask for a deposit or to book your hotel stay. ADVANCE hotel room block information and links are only available below or on your registration confirmation.

Tell ADVANCE attendees about your product launches, show specials and/or giveaways.

We’ll include your company in our social shares, as space and time allows.

To submit your product or show special for consideration, please email Alexandria Jones at ajones@cpoa.org and include the following information to be considered:

Product Launches – Include product name, 50-word (max.) description and 72 DPI image.

Show Specials – Please list the name of products or services and discount/offer being given.

Leverage Your Investment – ADVANCE Exhibitor Marketing Kit

CPOA has created a marketing kit for you to share with your database and clients. Drive more traffic to your booth and raise awareness of your presence on the ADVANCE show floor. It’s our goal to maximize your marketing efforts.

#ADVANCE @CalPeaceOfficer www.cpoa.org/ADVANCE

Social Share
> Post about your participation at ADVANCE on your company’s social channels.
> Share with your audience what will happen at your booth: giveaways, demos, special appearances.
> Retweet, share and repost from the CPOA social channels (@CalPeaceOfficer).
> Use images of your booth, products, etc. to gain attention.

Logos, Banners & Flyers
> Download the ADVANCE logos and banner ads to display on your website.
> Add to your banners or include in your flyers to let your customers know where to find you.
> Be sure to link www.cpoa.org/ADVANCE in your marketing.
> Use the attached template flyer and insert your logo to forward in emails to your database.
> For more design files or questions, please email cwilliams@cpoa.org




Expo Floor Flyer

We are using our database to manage booth sales. This allows us to easily connect with you regarding ADVANCE and future events.

You must log-in or create an account with CPOA.org. FIRST, please search for your organization name before creating a profile (to avoid duplications). If your search comes up empty, you can easily create an account by following the step-by-step instructions.

Once you have established your account, please call CPOA staff at 916.263.0541 to authorize you to purchase on behalf of your organization. Then you are able to select, purchase and pay for your preferred booth.

If we can assist in any way in the booth reservation process, please email or call Cindi Williams at cwilliams@cpoa.org or 916.520.2246.


Click HERE to complete the digital contract and email to cwilliams@cpoa.org to create your online profile for you.

Click HERE to See Expo Floorplan and Reserve Your Booth


Please note move-in and move-out times as well as exhibitor registration hours.

All booths are expected to be manned and ready by noon on Monday, September 14

Sunday, September, 13
12:00pm5:00pmExhibitor Registration Ballroom 20 Lobby
12:00pm5:00pmExhibitor Load-InSail Pavilion
Monday, September 14
7:00am5:00pmExhibitor Registration
8:00am12:00pmExhibitor POV and hand-carry Move-inSail Pavilion
9:30am10:30amKick-Off SessionBallroom 20CD
10:30am11:30amADVANCE Breakouts 1-2Ballroom 20 Meeting Space
11:30am1:00pmAwards LuncheonBallroom 20CD
1:00pm5:00pmExpo OpenSail Pavilion
3:00pm5:00pmMentor Meet-ups in the CPOA LoungeSail Pavilion
4:00pm5:00pmWelcome ReceptionSail Pavilion Terrace
Tuesday, September 15
8:00am11:00amExhibitor Registration
8:00am12:00pmExpo OpenSail Pavilion
8:00am8:30amExpo BreakfastSail Pavilion
8:00am10:00amADVANCE Expo Breakouts 3-5Sail Pavilion
12:00pm5:00pmExpo Load-OutSail Pavilion
1:00pm3:00pmADVANCE Breakouts 6-9Ballroom 20 Meeting Space
3:00pm5:00pmADVANCE Breakouts 10-13Ballroom 20 Meeting Space
5:30pm7:00pmADVANCE After Hours
Wednesday, September 16
8:00am8:30amADVANCE BreakfastBallroom 20CD Lobby
8:30am10:30amADVANCE Breakouts 15-17Ballroom 20 Meeting Space
10:45am12:45pmClosing KeynoteBallroom 20CD