Event Details

Have a cutting- edge technology, product, or service that you would like to display at ADVANCE 2021? Please fill out this form if you would like to be notified when exhibitor registration opens. We hope to see you at ADVANCE 2021!

    We are using our database to manage booth sales. This allows us to easily connect with you regarding ADVANCE and future events.


    You must log-in or create an account with CPOA.org. FIRST, please search for your organization name before creating a profile (to avoid duplications). If your search comes up empty, you can easily create an account by following the step-by-step instructions.


    Once you have established your account, please call CPOA staff at 916.263.0541 to authorize you to purchase on behalf of your organization. Then you are able to select, purchase and pay for your preferred booth.


    If we can assist in any way in the booth reservation process, please email or call Cindi Williams at cwilliams@cpoa.org or 916.520.2246.

    Tell ADVANCE attendees about your product launches, show specials and/or giveaways.

    We’ll include your company in our social shares, as space and time allows.

    To submit your product or show special for consideration, please email Alexandria Jones at ajones@cpoa.org and include the following information to be considered:

    Product Launches – Include product name, 50-word (max.) description and 72 DPI image.

    Show Specials – Please list the name of products or services and discount/offer being given.

    Hotel Information coming soon!

    Expo information coming soon!

    Schedule coming soon!

    Frequently Asked Questions coming soon!

    Services Kit information coming soon!

    Advancements in technology, training, and tactical needs are all on display at ADVANCE 2021. Focused on leadership development, career growth and providing solutions to the growing and rapid needs of the profession, ADVANCE 2021 is clearly a not-to-be-missed event.

    Do you want to make a difference either for yourself, your department, or for your community? Then you belong at ADVANCE!

    See what our past attendees say about ADVANCE and how it may be the right fit for you!

    Registration TypePricing
    Individual PassesIn-Person TicketVirtual PassIn-Person + Virtual Bundle
    Member Price$375$175$475 ($75 savings!)
    Non-Member Price$425$225$575 ($75 savings!)

    Registration Policies:

    Cancellations for All Access Pass must be in writing. Cancellations received on or before June 30 will be charged a cancellation fee. Cancellations received after June 30, and no shows will not be refunded. We highly recommend substitutions.


    If you cannot attend, a substitution is encouraged.

    Photo and Video Policy:

    Photographs and video will be taken at the event for use on the CPOA website and in the press. By entering this event, you consent to CPOA photographing and using your image and likeness (both now and in the future).

    *Please note that when you click the link above you will be leaving the CPOA website to go to our secure event checkout site*

    If you are having trouble registering for this event and would like assistance, please email our project assistant Alexandria at ajones@cpoa.org

    Speaker Topics and Bios coming soon!

    Schedule information coming soon!

    FAQs coming soon!

    Hotel & Travel coming soon!

    ADVANCE Justification Pointers


    You see the value in the education, networking and exhibitor discovery provided by 2021 ADVANCE, but your superiors may be unfamiliar. Introduce them to all the value your agency can gain through your attendance with the pointers below:


    • Create a personal agenda to be presented to your supervisor. In it, identify which breakout sessions you will attend and highlight how these sessions will benefit your agency.
    • Offer to deliver a short presentation upon your return summarizing what you’ve learned or prepare written briefs for colleagues on each session to spread the knowledge throughout your agency.
    • Share syllabi and handouts with your colleagues afterward.
    • Remind your superiors that the training earns you POST credit hours.
    • Offer to share a room with another agency employee to reduce hotel expenses.
    • Register early to qualify for discounted rates.
    • Take inventory of what supplies and technology your agency may need over the next year. Then, check out the exhibitor list to create a list of which companies can assist you in restocking, reconsidering current purchases and discovering new cost-cutting technology.
    • Present other benefits, such as networking to learn what other agencies of the same size are doing.

    Expo information coming soon!

    Our annual conference ADVANCE serves as a top-notch educational opportunity for law enforcement professionals. It’s geared towards developing leadership and offers knowledge and know-how that will help propel the careers of those in attendance.

    Right now, we’re looking for talented thought leaders for our 2021 conference to present a wide array of topics. Most importantly, we’re looking for presentations that are BOLD, innovative, engaging, inspiring, and informative for police executives and department personnel from across the west.

    New for 2021: With the ongoing unknowns of the pandemic, speakers should be prepared for both in-person or virtual presentations.

    If you think you’re a good fit, please submit examples of teaching and practice in law enforcement education. Submissions may be emailed to cleveroni@cpoa.org. All completed submissions will be peer-reviewed and the ADVANCE 2021 educational program will be announced to the public in April 2021.

    Click here for more information and a list of frequently asked questions: Call for Presentations – California Peace Officers Association | CPOA