Event Details

Attendee Details

Exhibitor Details


Advancements in technology, training, and tactical needs are all on display at ADVANCE 2020. Focused on leadership development, career growth and providing solutions to the growing and rapid needs of the profession, ADVANCE 2020 is clearly a not-to-be-missed event.

Do you want to make a difference either for yourself, your department, or for your community? Then you belong at ADVANCE!

Registration Now Open!

ADVANCE Justification Pointers

You see the value in the education, networking and exhibitor discovery provided by 2020 ADVANCE, but your superiors may be unfamiliar. Introduce them to all the value your agency can gain through your attendance with the pointers below:

  • Create a personal agenda to be presented to your supervisor. In it, identify which breakout sessions you will attend and highlight how these sessions will benefit your agency.
  • Offer to deliver a short presentation upon your return summarizing what you’ve learned or prepare written briefs for colleagues on each session to spread the knowledge throughout your agency.
  • Share syllabi and handouts with your colleagues afterward.
  • Remind your superiors that the training earns you POST credit hours.
  • Offer to share a room with another agency employee to reduce hotel expenses.
  • Register early to qualify for discounted rates.
  • Take inventory of what supplies and technology your agency may need over the next year. Then, check out the exhibitor list to create a list of which companies can assist you in restocking, reconsidering current purchases and discovering new cost-cutting technology.
  • Present other benefits, such as networking to learn what other agencies of the same size are doing.



Registration prices for Advance 2020 are as follows:

Registration TypeOn or Before July 31After July 31 or on-site
3- Day Education & Expo MEMBER$400$450
3-Day Education & Expo NON MEMBER$475$525
2-Day Education & Expo MEMBER$325$375
2-Day Education $ Expo NON MEMBER$400$450
Individual & Guest Ticket OptionsOn or Before July 31After July 31 or on-site
Awards Lunch- Monday September 14$55$75
Reception- Monday, September 14$45$65
Expo Only- Monday or Tuesday$50$50

2 or 3 Day Pass includes: All educational sessions, BBQ ticket, Gearhead Lounge Reception ticket and Monday’s networking event.

Expo Floor Only includes: All activities on the Expo Floor. Does not include any training sessions.

Registration Policies:

Cancellations for All Access Pass must be in writing. Cancellations received on or before June 30 will be charged a cancellation fee. Cancellations received after June 30, and no shows will not be refunded. We highly recommend substitutions.


If you cannot attend, a substitution is encouraged.

Photo and Video Policy:

Photographs and video will be taken at the event for use on the CPOA website and in the press. By entering this event, you consent to CPOA photographing and using your image and likeness (both now and in the future).

Click Here to Register for ADVANCE 2020

*Please note that when you click the link above you will be leaving the CPOA website to go to our secure event checkout site*

If you are having trouble registering for this event and would like assistance, please email our project assistant Alexandria at ajones@cpoa.org

San Diego Convention Center
111 W. Harbor Drive
San Diego, CA 92101
12 - 15 hours of POST credit available
Monday, September 14
7:00 AM – 5:00 PMAttendee Registration Open
8:00 AM - 8:45 AMADVANCE Breakfast
9:00 AM - 10:00 AMRequired General Meeting
9:30 AM - 10:30 AMADVANCE Kick-Off General Session: The Challenges of a Changing World - Deloitte Consulting
10:30 AM - 11:30 AMADVANCE Breakouts 1-2:
1 – New Technology Tools in Policing
2 – How Macro Demographic and Technological Trends are Changing Law Enforcement
11:30 AM - 1:00 PMAwards Lunch
1:00 PM - 5:00 PMADVANCE Show Floor Open
3:00 PM - 5:00 PMMentor Meet-ups in the CPOA Lounge
4:00 PM - 5:00 PMWelcome Reception on the Sail Pavilion Terrace
Tuesday, September 15
7:00 AM – 5:00 PMAttendee Registration Open
8:00 AM - 8:30 AMADVANCE Breakfast on the Show Floor
8:00 AM - 12:00 PMADVANCE Show Floor Open
9:00 AM - 11:00 AMADVANCE Show Floor Breakouts 3-5:
3) Paradigm Shift - A Mobility-First Approach
4) VR Training Impacting OODA Loop to Increase Your Flight Response
5) Life Balance for Law Enforcement
11:00 AM - 12:00 PMMentor Meet-ups in the CPOA Lounge
1:00 PM - 3:00 PMADVANCE Concurrent Breakouts 6-9:
6) Using Digital Tools to Create Emotional Connections
7) Resiliency - Coping with PTSI
8)Thriving in Retirement: A Panel Discussion
3:15 PM - 5:15 PMADVANCE Concurrent Breakouts 10 - 13:
10) Compassion Fatigue
11) Turning Curve of Violence
12) How Mini-Drones Worked for SacPD
5:30 PM - 7:00 PMAfter Hours Networking - ADVANCING Your Connections
Wednesday, September 16
7:00 AM - 11:00 AMAttendee Registration Open
8:00 AM - 8:30 AMADVANCE Breakfast
8:30 AM - 10:30 AMADVANCE Concurrent Breakouts 14 - 16:
15) Asher Model - 7 Point Approach to Creating a Culture of Wellness
16) Are you Ready for the Next LE Disaster?
10:45 AM - 12:45 PMClosing General Session:
Fight After the Fight - Officer Ann Marie Carizales, Meadows Place, TX Police Department

Click on the speakers below to access their bios!

1Mike Gelles & John Adams, Deloitte Consulting
Monday, September 14, 2020
09:30 am-10:30 am
The Future of Law Enforcement
Law enforcement today faces a rapidly shifting landscape, with challenges on every front.  New forms of crime, new technologies, tense relationship with communities, and a changing workforce are shifting the very nature of police work.  To meet these new challenges law enforcement should consider not only new tools but also new policing strategies.  The future of policing will be determined by how departments take action in four areas:  using data to improve policing itself; finding the right talent; giving them the space to innovate; and understanding how organization culture aids all of the above.   
2Mike Gelles, Deloitte Consulting
Monday, September 14, 2020
10:30 am-11:30 am
New Technologies
Digital evidence is an increasingly potent-and fraught-tool of investigations.  There is simply so much data available that it can overwhelm even the most well-0equiped and well-resourced departments.  While some technologies such as body cameras and license-plate reading add new data to the huge volumes that must be analyzed, other technologies can help law enforcement organizations get a hand on all the data and put it to good use.  This session will dive deeper into the issue of new technology tools for modern-day policing.
3John Adams, Deloitte Consulting
Monday, September 14, 2020
010:30 am-11:30 am
Demographic Shifts
The future of law enforcement begins well outside the world of crime and justice.  Broader demographic and technological trends are shaping the world in which police operate.    The issue is not technology alone, but rather the intersection of technology and social change.  Agencies must consider what that may mean for the expectation of a younger generation coming into the profession.  But these trends are also changing the society that law enforcement must police as well.  The future of police work hinges on how technology and human judgement can be brought together and applied to foundational law enforcement tasks.
4Eric Wood Chula Vista Police Department
Tuesday, September 15, 2020
08:00 am-10:00 am
Paradigm Shift- A mobility-First approach provides powerful capabilities
Coming Soon
5Bill Fogarty with 21 Clets & Neilda Pacquing, CEO and Founder of MindGlow
Tuesday, September 15, 2020
08:00 am - 10:00 am
VR Training impacting OODA loop to increase your fight response by preparing you and your community
In the 21st Century the need to embrace Virtual Reality will assist line level, citizens, and management with reacting from muscle memory reducing reaction time, and securing a faster response shortening the OODA loop. Virtual Reality training is a low cost, immersive training simulation that is designed to provide everyone with the ability to run, hide, and fight. This course will provide you with a better understanding of what virtual reality is, how it can be used as a training resource, how cost effective it can be to prepare companies, communities, and business within your communities. This training is designed to safely, and without causing fear or panic help people understand how to be prepared.
6Andrew Nagel, Los Angeles Sheriff's Department
Tuesday, September 15, 2020
08:00 am - 10:00 am
Life Balance for Law Enforcement
How many classes have you attended that deal with ethics, tactics, safety, and survival?

Now, how many classes have you attended that focus on you; both personally and professionally?

This is not a lecture. This is a 2-hour interactive course that will guide you to finding balance in seven key areas of your life; fitness, finance, field, faith, family, friends, and fun. This course is based on the international best selling book, “Oola: Find Balance in an Unbalanced World” and has been specifically modified for law enforcement and first responders. It will examine where you are in your life today and help you recognize where you want to be tomorrow. By discovering your strengths and weaknesses in each of these key areas, you will be able to achieve a more balanced life. Most importantly, this course will empower you with the tools for accomplishing your goals and achieving success. "
7Matthew Rejis, Los Angeles Police Department
Tuesday, September 15, 2020
1:00 pm-3:00 pm
Using Digital Tools to Create emotional Connections
Coming Soon
8Sgt. Michael Sugrue,Ret. Walnut Creek PD
Tuesday, September 15, 2020
1:00 pm-3:00 pm
Resiliency- Coping with PTSI
Coming Soon
9Robert Arabian, Attorney & Retired Commander, Simi Valley PD & Dr. Mark Fields, Dean of Academic Affairs Laney College & Retired Lieutneant, CHP
Tuesday, September 15, 2020
1:00 pm-3:00 pm
Thriving in Retirement Panel Discussio
Coming Soon
10Tamrin Olden, Law Enforcement Social & Tamrin Olden Consulting
Tuesday, September 15, 2020
1:00 pm-3:00 pm
Social Recruitment
Coming Soon
11Bethany Jones, Planz Productions
Tuesday, September 15, 2020
3:15 pm - 5:15 pm
Bone Tired – Compassion Fatigue: How to Protect Yourself in an Unprotected World
Anyone can experience burnout – only a handful and select group of careers are exposed and can become susceptible to compassion fatigue (secondary trauma). One of the most susceptible is law enforcement. In this seminar we will explore the ways those in law enforcement can experience secondary trauma, how to identify the symptoms of secondary trauma and the resources that help prevent and recover from secondary trauma.
12Jorge Zamora, Watsonville PD
Tuesday, September 15, 2020
3:15 pm - 5:15 pm
Turning the Curve of Violence
Mistrust of the police and other social injustices that impact policing can no longer be addressed in a linear fashion by law enforcement. The Youth Violence Prevention Task Force is a network of multiple sector and service providers who are committed to reducing violence by not working silos. The task force embodies the ideology of true collaboration, interdependence and advocacy for each other. We align efforts county wide via a data driven approach and undertake the social issues which are the most vexing, intransigent and problematic to the police and community.  The network has created a space for organizations, and all sectors of the community to cultivate trust with police through difficult dialogue and action.  This has incrementally shifted the manner in which we see each other and work together.  
13John Azevedo, Sacramento Police Department
Tuesday, September 15, 2020
3:15 pm - 5:15 pm
How Mini-Drones Worked for SacPD
Coming Soon
14Kevin Huddle, Santa Barbara Sheriff's Department
Tuesday, September 15, 2020
3:15 pm - 5:15 pm
1/9 Debris Flow Debrief
Coming Soon
15Chief Randy Allen, Los Angeles Port Police
Wednesday September 16, 2020
8:30 am - 10:30 am
Coming Soon
16Neil Gang, Pinole Police Department
Wednesday September 16, 2020
8:30 am - 10:30 am
Asher Model- 7 Point Approach to Creating a Culture of Wellness, Turning Tragedy into HOPE

The Law Enforcement Community has been struck by an epidemic of police suicides. In 2019 alone, we lost approximately 228 officers to suicide and that does not take into account that the experts predict that these numbers can be underreported by a factor of 2.5. The numbers are alarming as we are losing double the amount of officers to suicide, than in all other line of duty deaths combined. Attendees will benefit from learning about police suicide and equipping law enforcement personnel with proactive and practical strategies in creating a culture of wellness within their organizations.
17Don Rawson & David Harrison, Carlsbad PD
Wednesday September 16, 2020
8:30 am - 10:30 am
Law Enforcement Leadership in the Emergency Operations Center

The mission of the Emergency Operations Center (EOC) is information and resource management in support of first responders, impacted residents and community sectors, and agency policy-makers. Law enforcement leadership is crucial in achieving this mission. EOC response support preplanning reduces incident response time and can save lives. This presentation showcases a novel approach and framework which increases the value of EOC support, and underscores the importance of law enforcement’s leadership role. Based on Incident Command System (ICS) principals, this approach uses the concepts of virtual EOC activation, pre-EOC activation responsibilities, and objectives and tasks specifically tailored to all-hazards, including wildland fire operations. This framework has been successfully used during recent San Diego County wildfires and evacuations.
18Ann Marie Carrizales, Meadows Place Police Department
Wednesday September 16, 2020
10:45 AM - 12:45 PM
Fight After the Fight
The focus of this presentation is to illustrate the importance of a survival mindset BEFORE, DURING and AFTER a critical incident. An officer may possess all the vital tactical training needed to survive a deadly attack; however, if he/she does not possess a well-trained survival mindset, chances of survival decrease significantly, both professionally and personally. Officers will hear a powerful, gut wrenching story that will challenge them to take an honest, hard look at their own mental toughness and will to survive. It will challenge them to ask themselves and ponder the tough question of "Am I truly prepared?" This presentation will provide them with the opportunity for survival against one of the most dangerous opponents they could ever face……. THEMSELVES

ADVANCE 2020 has a limited block of rooms available at The Omni, San Diego. Use the link below to receive the group rate. Book your room before August 21st, 2020 to take advantage of the exceptional rate. The room block is expected to sell out quickly, so book as soon for best availability.


Omni Hotel San Diego

675 L St
San Diego, California 92101
(619) 231-6664

Start Date: Sunday, Sept 13, 2020
End Date: Tuesday Sept 15, 2020
Click Here to book your room

$219 per night (plus applicable taxes)
Complimentary WiFi
No self parking
Daily valet $ 50.00 - see nearby parking options

ADVANCE warning! Please use online search tools and resources to find the best available rate for your stay.

Beware! Hotel scammers are on the loose. We will NEVER call you to ask for a deposit or to book your hotel stay. ADVANCE hotel room block information and links are only available below or on your registration confirmation.

What are the dates and location of 2020 ADVANCE?
September 14-16, 2020 at the San Diego Convention Center


What is the 2020 ADVANCE schedule?
Go to Schedule @ a Glance to view the full schedule


Do I have to be a CPOA member to attend?
No. Non-members are welcome to attend both the leadership sessions and the expo. CPOA Members receive a discount for training courses.  To learn more about membership, Click Here.


What is the attire?
Business Casual or uniforms



What are the on-site Registration hours?
Monday, September 14:             6:30 am – 5:00 pm
Tuesday, September 15:             6:30 am – 5:00 pm
Wednesday, September 16:       6:30 am – 2:00 pm


What are the registration fees? How can I register for 2019 ADVANCE?

Registration Type On or Before June 30 After June 30 or on-site
ADVANCE Expo only (no meal functions $50 $50
3-Day Education & EXPO (CPOA Member) $400 $450
3-Day Education & EXPO (non-member) $475 $525
2-Day Education & EXPO (CPOA Member) $325 $375
2-Day Education & EXPO (non-member) $400 $450
Individual & Guest Ticket Options On or Before June 30 After June 30 or on-site
Awards Lunch – Monday September 14 $55 $75
Welcome Reception – Monday September 14 $45 $65
ADVANCE Expo only – Monday 9/14- Tuesday 9/15 $50 $50

Click here to register online


What is included in the 3 Day training costs?
Monday, September 14 – Breakfast, training, EXPO lunch and Welcome Reception
Tuesday, September 15 – Breakfast, training, lunch, EXPO and reception
Wednesday, September 16 – Breakfast, training, lunch


Can I register on-site?
Yes. To save time we encourage you to pre-register online.


How do I get my name badge?
You can pick up your badge onsite at the registration desks. Skip the lines! Remember to bring your printed confirmation with the bar code for quick and easy scan-n-go badge processing.


Can my spouse / guest attend the 2020 ADVANCE Expo?
Yes, you can bring a guest to attend the expo. They will need to register to attend.


What forms of payment do you accept?
Payment is accepted by credit card online as well as by check. Payment must be received before the conference.


How can I cancel my registration?
Training cancellations must be received in writing. Cancellations received by June 30, 2020 will be charged a $100 or $75 cancellation fee respective to a 3-Day or 2-Day registration. On July 1, 2019 any training registration canceled or a “no-shows” will not be refunded. If you cannot attend, we highly encourage a substitution.


I have registered for ADVANCE but unexpectedly will not be able to attend! Can I send someone in my place? How would I go about making this substitution?
Yes. Contact CPOA at ajones@cpoa.org or call (916) 263-0541 as soon as possible to make the substitution. Note: Substitutions with varying membership status may incur additional registration fees.


What should I do if I have already registered but never received a confirmation?
Contact CPOA at ajones@cpoa.org or call (916) 263-0541.


Will you be checking identification at the door of the exhibit hall?
Yes. Everyone must be wearing an official ADVANCE badge to enter the exhibit hall and all ADVANCE events.


What if I lose my badge at the ADVANCE?
Just ask one of the CPOA staff members at the Registration Desk to reprint your badge.

Hotel & Travel

Is there a hotel I should contact?
Yes, CPOA is working with the local hotels. Hotel information is available in both the exhibitor and attendee center on the CPOA.org website.

There are several companies who may call you asking to assist with your hotel reservations. Please do not use these companies; they do not represent CPOA or ADVANCE.


How do I make hotel arrangements? Are there ADVANCE group rates?
Yes, there are limited government group discount rates. Hotel information is available in both the exhibitor and attendee centers on the CPOA.org website.


Where can I find travel information, including parking, airport shuttles, etc.?
Hotel information is available in both the exhibitor and attendee center. Convenient airports including distance from the San Diego Convention Center can be found at https://www.sandiego.org/plan/getting-around.aspx


What is there to do in Long Beach after the event?
You can visit the San Diego Visitors Bureau (https://www.sandiego.org/) for a list of everything there is to see in San Diego, and you will find great coupons to attractions and restaurants at the registration desk at ADVANCE.



Does the registration fee include the Expo?
Yes. Entrance to the Expo is included in the 2 and 3 day passes. You must check-in at the ADVANCE registration desk and pick up your badge before entering the Expo.


When will the expo be held?
The Expo will be held on Tuesday, September 15 from 11:00 am – 5:00 pm and Wednesday, September 16 from 9:00 am – 1:00 pm at the San Diego Convention Center.  Click here to see the full agenda.


What if I only want to attend the Expo?
When choosing a package on the registration form, you can select ‘Expo Only.’ This does NOT include any educational sessions or meals. You can also select social events as “add-on” to your Expo pass.


May I bring children into the exhibit hall?
Children under the age of 18 are not typically allowed into the hall.

Seminars & Speakers

Where can I find a list of seminar topics and speakers?
A full schedule will be available on the Advance Attendee page labeled “Speaker Topics and Bios”.



ADVANCE 2020! Our vision is clear!

Show Dates: September 14-15, 2020

Load In: September 13, 2020

Load Out: September 15, 2020



Innovations Alley – Building on our 2019 concept where new technology and products can be on display and demonstrated. Front and center these booths will have a premium.

Beer Garden & Welcome Reception on the show floor – We have reserved the Sail Pavilion Terrace for an indoor/outdoor beer garden experience on day one of the Expo. Gamification, raffle prizes and local craft beers will keep attendees hanging out and enjoying their time on the show floor.

Improved education – Introducing more powerful sessions on the show floor and expanding networking to keep attendees on the floor longer.

If you have an interest in joining the committee and providing constructive feedback, ideas and marketing suggestions to grow our audience, please let me know and I can send information on what is involved.


Show at both CWFLEET and ADVANCE and receive a $500 credit on your CWFLEET booth rental.



Floor Plan goes live February 25th

Pre-show sales are now OPEN – Complete your contract before the floor plan is live to be first on the to select your booth space. Click here to view all exhibit floor plans. Access your CPOA account or create a profile. Then give us a call to authorize your staff to make a purchase on behalf of your organization and you will be all set to select your booth.

NOTE: You must log-in or create an account with CPOA.org. Once account is established, please call CPOA staff at 916.263.0541 to authorize you to purchase on behalf of your organization.

ADVANCE 2020 has a limited block of rooms available at The Hard Rock, San Diego. A hot spot for after-hours networking with clients and prospects. Use the link below to receive the group rate. Book your room before August 21st, 2020 to take advantage of the exceptional rate. The room block is expected to sell out quickly, so book as soon for best availability.

Hard Rock Hotel, San Diego

$199.00 per night (plus applicable state and local taxes)

Discounted All Access Pass $15.00 ($25.00 value) click here to see all the cool inclusions!

Parking a car? Check out the nearby options for best pricing.


Room Block code is 2009CPOAAD

ADVANCE warning! Please use online search tools and resources to find the best available rate for your stay.

Beware! Hotel scammers are on the loose. We will NEVER call you to ask for a deposit or to book your hotel stay. ADVANCE hotel room block information and links are only available below or on your registration confirmation.

Tell ADVANCE attendees about your product launches, show specials and/or giveaways.

We’ll include your company in our social shares, as space and time allows.

To submit your product or show special for consideration, please email Alexandria Jones at ajones@cpoa.org and include the following information to be considered:

Product Launches – Include product name, 50-word (max.) description and 72 DPI image.

Show Specials – Please list the name of products or services and discount/offer being given.

Leverage Your Investment – ADVANCE Exhibitor Marketing Kit

CPOA has created a marketing kit for you to share with your database and clients. Drive more traffic to your booth and raise awareness of your presence on the ADVANCE show floor. It’s our goal to maximize your marketing efforts.

#ADVANCE @CalPeaceOfficer www.cpoa.org/ADVANCE

Social Share
> Post about your participation at ADVANCE on your company’s social channels.
> Share with your audience what will happen at your booth: giveaways, demos, special appearances.
> Retweet, share and repost from the CPOA social channels (@CalPeaceOfficer).
> Use images of your booth, products, etc. to gain attention.

Logos, Banners & Flyers
> Download the ADVANCE logos and banner ads to display on your website.
> Add to your banners or include in your flyers to let your customers know where to find you.
> Be sure to link www.cpoa.org/ADVANCE in your marketing.
> Use the attached template flyer and insert your logo to forward in emails to your database.
> For more design files or questions, please email cwilliams@cpoa.org




Expo Floor Flyer

We are using our database to manage booth sales. This allows us to easily connect with you regarding ADVANCE and future events.

You must log-in or create an account with CPOA.org. FIRST, please search for your organization name before creating a profile (to avoid duplications). If your search comes up empty, you can easily create an account by following the step-by-step instructions.

Once you have established your account, please call CPOA staff at 916.263.0541 to authorize you to purchase on behalf of your organization. Then you are able to select, purchase and pay for your preferred booth.

If we can assist in any way in the booth reservation process, please email or call Cindi Williams at cwilliams@cpoa.org or 916.520.2246.


Click HERE to complete the digital contract and email to cwilliams@cpoa.org to create your online profile for you.

Click HERE to See Expo Floorplan and Reserve Your Booth


Please note move-in and move-out times as well as exhibitor registration hours.

All booths are expected to be manned and ready by noon on Monday, September 14

Sunday, September, 13
12:00pm5:00pmExhibitor Registration Ballroom 20 Lobby
12:00pm5:00pmExhibitor Load-InSail Pavilion
Monday, September 14
7:00am5:00pmExhibitor Registration
8:00am12:00pmExhibitor POV and hand-carry Move-inSail Pavilion
9:30am10:30amKick-Off SessionBallroom 20CD
10:30am11:30amADVANCE Breakouts 1-2Ballroom 20 Meeting Space
11:30am1:00pmAwards LuncheonBallroom 20CD
1:00pm5:00pmExpo OpenSail Pavilion
3:00pm5:00pmMentor Meet-ups in the CPOA LoungeSail Pavilion
4:00pm5:00pmWelcome ReceptionSail Pavilion Terrace
Tuesday, September 15
8:00am11:00amExhibitor Registration
8:00am12:00pmExpo OpenSail Pavilion
8:00am8:30amExpo BreakfastSail Pavilion
8:00am10:00amADVANCE Expo Breakouts 3-5Sail Pavilion
12:00pm5:00pmExpo Load-OutSail Pavilion
1:00pm3:00pmADVANCE Breakouts 6-9Ballroom 20 Meeting Space
3:00pm5:00pmADVANCE Breakouts 10-13Ballroom 20 Meeting Space
5:30pm7:00pmADVANCE After Hours
Wednesday, September 16
8:00am8:30amADVANCE BreakfastBallroom 20CD Lobby
8:30am10:30amADVANCE Breakouts 15-17Ballroom 20 Meeting Space
10:45am12:45pmClosing KeynoteBallroom 20CD