Event Details


Have a cutting- edge technology, product, or service that you would like to display at ADVANCE 2021? Please fill out this form if you would like to be notified when exhibitor registration opens. We hope to see you at ADVANCE 2021!


    Do you want to make a difference for the law enforcement community? Then you belong at ADVANCE! Click here to jump to pricing PDF’s.

    Advancements in technology, training, and tactical needs are all on display at ADVANCE 2021! Re-tooled to focus on value, exclusive access, and maximum networking, CPOA’s ADVANCE 2021 is offering high-level (literally) opportunities to gain the most out of your attendance and investment.

    No longer in a convention center, we have minimized logistics expenses in exhibiting and have focused on your ROI and ROE. Limiting the number of exhibitors, including you in all general sessions in the main space, and providing high level branding opportunities, gives you the access you have asked us to deliver.


    • Quality and qualified leads mean more conversion ROI for your presence and participation.
    • Only ten spots available on The Suite Spot Level.
    • Limited number of exhibitors
    • Booth includes training registration and all planned meal functions.
    • Minimized shipping and drayage. No carpet expenses.



    For more exclusive networking and face time, take advantage of the shift in your tradeshow/marketing spend and invest in The Suite Spot. With only ten (10) available, these VIP rooms are a Suite Deal for those who are looking to be a bigger part of the event and the attendee experience. Suite indeed! Click here for package details?

    Click here to complete your contract and download the T&C’s. If we can assist in any way in the booth reservation process, please email Cindi Williams at cwilliams@cpoa.org.

    Tell ADVANCE attendees about your product launches, show specials and/or giveaways.

    We’ll include your company in our social shares, as space and time allows.

    To submit your product or show special for consideration, please email Cindi Williams at cwilliams@cpoa.org and include the following information to be considered:

    Product Launches – Include product name, 50-word (max.) description and 72 DPI image.

    Show Specials – Please list the name of products or services and discount/offer being given.

    ADVANCE 2021 has a limited block of rooms available at The Manchester Grand Hyatt, San Diego. Right in between the scenic harbor and bustling downtown Gaslamp area, this hotel is a hot spot for after-hours networking with clients and prospects. The group rate link is not available on our website for privacy reasons. It will be emailed to you in your booth purchase confirmation or you can email us at cpoa@cpoa.org and we’ll send the information over to you. Book your room before August 27th, 2021 to take advantage of the exceptional rate. The room block is expected to sell out quickly, so book as soon for best availability.

    Manchester Grand Hyatt San Diego

    1 Market Pl
    San Diego, California 92101
    (619) 232-1234

    Start Date: Saturday, Sept 18, 2021
    End Date: Wednesday Sept 22, 2021

    $192 per night (plus applicable taxes)
    Complimentary WiFi
    Complimentary gym access
    Self parking

    ADVANCE warning! Please use online search tools and resources to find the best available rate for your stay.

    Beware! Hotel scammers are on the loose. We will NEVER call you to ask for a deposit or to book your hotel stay. ADVANCE hotel room block information and links are only available below or on your registration confirmation.

    Expo information coming soon!

    All expo activities will take place in the Grand Hall of the Manchester Grand Hyatt in San Diego. Registration will take place in the Grand Foyer.

    *Schedule subject to change

    Sunday September 19
    12:00 PMExhibitor Registration
    1:00 PMExhibitor Load-In
    Monday September 20
    7:00 AMExhibitor Registration
    8:00 AMExhibitor Move-in
    8:00 AM - 10:00 AMKick-Off Session
    10:00 AM - 12:00 PMADVANCE Breakouts
    12:00 PM - 3:00 PMExpo & Lunch
    3:00 PM - 5:00 PMADVANCE Breakouts
    5:00 PM - 7:00 PMSpecial Sponsored Evening
    Tuesday September 21
    8:00 AM - 12:00 PMBreakfast and ADVANCE Breakouts
    12:00 PM - 3:00 PMExpo Open & Lunch
    3:00 PM- 5:00 PMADVANCE Breakouts
    3:00 PM - 6:00 PMExhibitor Teardown
    7:00 PM - 10:00 PMCentennial Celebration
    Wednesday September 22
    8:00 AM - 10:00 AMAwards Breakfast
    10:00 AM - 12:00 PMClosing Keynote

    Frequently Asked Questions coming soon!

    Leverage Your Investment – ADVANCE Exhibitor Marketing Kit


    CPOA has created a marketing kit for you to share with your database and clients. Drive more traffic to your booth and raise awareness of your presence on the ADVANCE show floor. It’s our goal to maximize your marketing efforts.


    #ADVANCE @CalPeaceOfficer www.cpoa.org/cpoa-event/advance

    Social Share

    > Post about your participation at ADVANCE on your company’s social channels.

    > Share with your audience what will happen at your booth: giveaways, demos, special appearances.

    > Retweet, share and repost from the CPOA social channels (@CalPeaceOfficer).

    > Use images of your booth, products, etc. to gain attention.


    Logos, Banners & Flyers

    > Download the ADVANCE logos and banner ads to display on your website.

    > Add to your banners or include in your flyers to let your customers know where to find you.

    > Be sure to link www.cpoa.org/ADVANCE in your marketing.

    > Use the attached template flyer and insert your logo to forward in emails to your database.

    > For more design files or questions, please email cwilliams@cpoa.org




    ONLINE REGISTRATION HAS CLOSED – You can still register on site. If you would like to do so, please contact Montana at mlynch@cpoa.org


    Advancements in technology, training, and tactical needs are all on display at ADVANCE 2021. Focused on leadership development, career growth and providing solutions to the growing and rapid needs of the profession, ADVANCE 2021 is clearly a not-to-be-missed event.

    Do you want to make a difference either for yourself, your department, or for your community? Then you belong at ADVANCE!

    See what our past attendees say about our in-person ADVANCE event and how it may be the right fit for you!

    ONLINE REGISTRATION HAS CLOSED – You can still register on site. If you would like to do so, please contact Montana at mlynch@cpoa.org


    Registration TypePricing
    Individual PassesIn-Person TicketVirtual PassIn-Person + Virtual Bundle
    Member Price$375$175$475 ($75 savings!)
    Non-Member Price$425$225$575 ($75 savings!)

    Registration Policies:

    Cancellations for All Access Pass must be in writing. Cancellations received on or before June 30 will be charged a cancellation fee. Cancellations received after June 30, and no shows will not be refunded. We highly recommend substitutions.


    If you cannot attend, a substitution is encouraged.

    Photo and Video Policy:

    Photographs and video will be taken at the event for use on the CPOA website and in the press. By entering this event, you consent to CPOA photographing and using your image and likeness (both now and in the future).


    If you are having trouble registering for this event and would like assistance, please email our project assistant Montana at mlynch@cpoa.org

    *Schedule subject to change*
    Session TitleSpeakerBiography
    Excellence in Blue: The Path Forward for American Policing
    Barry Reynolds, Director, The Center for Excellence in Public Safety Leadership
    Barry Reynolds is the director of The Center for Excellence in Public Safety Leadership and associate professor of criminal justice at Cardinal Stritch University in Milwaukee. Barry has over 35 years of professional experience, including 31 years as a law enforcement officer and supervisor. Barry also served with the Wisconsin Department of Justice as a senior training officer where he developed the Wisconsin Law Enforcement Career Development Program, a management and leadership training program for law enforcement supervisors. Barry is certified by the IACP as a leadership instructor in the Leadership in Police Organizations Program. He is a national columnist on law enforcement management and leadership issues and serves as a consultant to law enforcement agencies. In addition to his criminal justice degree, Barry holds a degree in business and an MS in management.
    Utilizing Social/Emotional Intelligence Profiling in the Promotional/Hiring Process
    Chief Neil Gang, Pinole PD
    Police Chief Neil H. Gang began his career with West Windsor, New Jersey Police Department in 1988. After several stops along the way to include Pembroke Pines, Florida and Surprise, Arizona, Neil was selected to become the Chief of Police for the Pinole Police Department in California in 2014. With over 32 years of experience at all levels of a full-service agency, Gang’s policing strategies are progressive and innovative. He is an action-oriented problem solver who believes that leadership is all about building relationships and relationships build trust; without a community-oriented focus and partnerships, success could not be achieved. Neil also was the first in the nation to partner with ThinBlueOnline for their online de-escalation technology and training software. Neil has a Bachelor of Applied Science Degree in Administrative Justice from Wayland Baptist University and is a graduate of the California POST Management School. He was just awarded the 2020 Public Safety Hero of the Year by Congressman Mike Thompson and is a national keynote speaker on Officer Wellness and the author of the Asher Model-7 Point Approach to a Culture of Wellness, Turning Tragedy into Hope.
    Suicide by Cop: Assessment, De-escalation and Investigation
    David McGill, Pacific Leadership Solutions, Inc.
    David W. McGill began his law enforcement career at the Los Angeles Police Department in 1987, and honorably served there for over 25 years. During his LAPD career, he worked a variety of assignments including patrol, detectives, Anti-Terrorist Division, and as the Adjutant to the Chief of Staff. Chief McGill teaches various law enforcement courses across the United States, including Professional Standards/Internal Affairs, Leadership Development, and a course on Suicide by Cop-Assessment and Deescalation. Most recently, Chief McGill has joined PAE as a contracted, senior law enforcement consultant for the ICITAP international law enforcement assistance program, supporting positive policing missions in various countries throughout the world.
    Suicide by Cop: Assessment, De-escalation and InvestigationRick Wall, Rick Wall ConsultingRick Wall recently retired as the Director of Public Safety/Chief of Police for the California State University Los Angeles. In this capacity, he oversaw the University Police Department, Campus Parking and Transportation Program, Environmental Health and Safety, Risk Management, and the campus Emergency Preparedness and Emergency Management Programs. He was previously the Inspector assigned to oversee Threat Management and Criminal Intelligence for the University of Texas Police at Houston (UTP-H) where he helped develop the Threat Assessment Teams for several campuses in the University of Texas System, while becoming certified as a peace officer in Texas (TCOLE). Rick retired from the Los Angeles Police Department as a Captain after more than 30 years during which time he received numerous commendations for his work, including the Meritorious Service Medal (Individual); he was twice awarded the Police Medal (second highest award for valor); and the Meritorious Unit Service Citation on three occasions. He worked in the private sector as the Director of Security for a Fortune 500 company and has been a private consultant for Rick Wall Consulting. Specializing in Threat Assessment and law enforcement responses to persons with mental illnesses, Rick has provided expert witness testimony and investigative assistance on use of force cases involving the mentally ill and cases of Suicide by Cop for over 15 years.
    Rick has worked to develop relationships with the various diverse communities that he has served in over 38 years in law enforcement. While with the LAPD, he co-authored the department’s Human Relations Handbook and was involved in bringing focus groups consisting of community members from diverse backgrounds and ethnicities to the police academy to afford open dialogue with recruit officers.
    Is the Law Clear About That?
    Shaun Rundle, Deputy Director, CPOA
    Shaun has been with CPOA since 2014. In addition to tracking and analyzing legislation affecting all California law enforcement, he represents CPOA before the Legislature and Governor. Shaun has participated in and driven many discussions on criminal justice and has helped secure frontline law enforcement budget support. As Deputy Director he also provides operational strategy for the association and comes from a legislative and nonprofit background. He earned a B.A. in Government & International Relations from Sacramento State.
    Is the Law Clear About That?Jim Touchstone, Partner, Jones & MayerJames Touchstone is a partner in Jones & Mayer and has been practicing law since 1996. Mr. Touchstone is the Litigation Department Manager for the firm as well as the Law Enforcement Advisory Department Manager. Mr. Touchstone’s representation has included the defense of a number of civil rights lawsuits alleging a variety of claims ranging from excessive force claims arising from officer-involved-shootings to false arrest claims and First Amendment claims. He has significant trial experience in both state and federal court. He also serves as General Counsel for the California State Sheriffs’ Association (“CSSA”), the California Police Chiefs Association (“CPCA”) and the California Peace Officers’ Association (“CPOA”).
    Leadership Out of Your Comfort Zone: Best Practices & Proven Strategies for SuccessDr. Erik Fritsvold, Academic Director, Law Enforcement Leadership M.S., University of San Diego
    Erik Fritsvold serves as the Academic Director for the Master of Science in Law Enforcement and Public Safety Leadership program and has been a full-time faculty member at USD in various capacities since 2005. He was the founding faculty member for the program and part of the team that shepherded it from concept through launch – a process that included three years of research and collaboration with law enforcement. Prof. Fritsvold personally directs all aspects of program academics, including curriculum, faculty, admissions, accreditation, and any issues related to students. Prof. Fritsvold’s primary expertise is applying core tenets of academic criminology and criminal justice to dynamic, modern-day law enforcement. The cutting-edge nature of the Law Enforcement and Public Safety Leadership program requires Prof. Fritsvold to be meaningfully engaged with an array of academic and practitioner-centric specialties including leadership, organizational theory, Constitutional Law, communications, data-driven and intelligence-led policing, law enforcement and criminal justice policy, conflict resolution, and law enforcement best practices.
    Hello. Is Anyone Listening?Tamrin Olden, CEO, TOC Public RelationsTamrin Olden has 17 years of experience doing public relations for local government and law enforcement agencies, including 12 years with the Chino Police Department. As a Community Relations Manager, she developed and managed all aspects of public relations, from marketing and branding to social media and media relations (PIO). She also supervised the Crime Prevention Unit.
    In addition, over the last three years, she has worked with dozens of public safety and government organizations, businesses, non-profit groups, and associations to provide training, websites, digital marketing, and communications consulting through her company’s Law Enforcement Social and Tamrin Olden Consulting.
    Tamrin has a Bachelor's degree in Psychology from Cal State University, Fullerton.
    You can connect with her on social media using the handle @tamrinolden.
    Less Lethal – Opportunities for Improvement
    Lt. Travis Norton, Oceanside PD
    Lieutenant Travis Norton began his career in law enforcement at the Oceanside Police Department in 1998. As an officer, Lieutenant Norton held a variety of assignments including Defensive Tactics Instructor, Less Lethal Instructor, Drug Recognition Expert, Chemical Agents Instructor, SWAT Operator and Field Training Officer. In 2004, he was chosen as one of the first members of the newly created uniformed Gang Suppression Unit. In 2006 he was selected as a Gang Detective for the Special Enforcement Section where he stayed until his promotion to sergeant in 2009. As a sergeant he was assigned as a patrol supervisor in the Field Operations Division and also served for seven years as a team leader on the SWAT Team and was the department’s Emergency Planner. In 2016 he went back to the Gang Suppression Unit as a supervisor until his promotion to lieutenant in February of 2018. He currently manages the Professional Standards Unit and Training Division and is the SWAT Executive Officer and Crisis Negotiations Lieutenant.

    Lieutenant Norton holds a Master of Science degree in Emergency Service Administration from CSU Long Beach, and he is currently a doctoral student at USC. He is an instructor for the National Tactical Officers Association, Field Command and the California Association of Tactical Officers (CATO) where he teaches SWAT related subjects, tactical science, leadership, and critical incident management. Travis is the team leader for the CATO After Action Review team that responds to incidents in the United States and Europe to glean lessons learned and improve the law enforcement response to future events. Additionally, he is on the CATO SWAT Operator Board of Certification which is nation’s first ever certification process for tactical operators.
    Strengthening the Officer Wellness Culture: 10 life saving lessons
    Dr. David Black, Founder, CordicoAs the Founder and Chief Psychologist of CORDICO, David Black, PhD, leads a team of professionals dedicated to providing customized, confidential, mobile wellness applications for law enforcement agencies nationwide. A clinical psychologist by training, Dr. Black was inspired by the heroic sacrifices of first responders on September 11, 2001, to explore how technology can transform behavioral health for as many first responders and their families as possible.
    He serves as Chief Psychologist of the California Police Chiefs Association Wellness Committee, is a founding Board Member of the National Sheriffs’ Association Psychological Services Group and serves as their Chair of Technology and social media. He is an Advisory Board Member for the National Police Foundation’s Center for Mass Violence Response Studies, serves on the IACP Police Psychological Services Ethics Committee, serves on the National Fraternal Order of Police Officer Wellness Committee and Provider Evaluation Subcommittee, and is an Officer Wellness subject matter expert for the California Commission on POST.
    Dr. Black serves as a keynote speaker at annual law enforcement conferences (including for organizations such as the FBINAA and the National FOP) and has been serving law enforcement since 2002.
    What is (and isn’t) Human Trafficking?Happy Medina, Investigator, Orange County Human Trafficking Task Force, Anaheim Police Dept.Happy J. Medina is a 27-year veteran of the Anaheim Police Department. He was assigned as an Investigator to the Orange County Human Trafficking Task Force in March of 2015. His primary assignment includes the investigation of Human Trafficking of juveniles and adults as it pertains to commercialized sex and labor trafficking.
    In February of 2017, Investigator Medina was invited to Washington D.C by the non-profit organization, THORN. He was asked to represent law enforcement and invited to attend a Senate House Committee Hearing about Human Trafficking. In June of 2017, THORN invited him to return to Washington DC to speak to various Congressmen and Congresswomen about Human Trafficking.
    In the last six years, Investigator Medina has traveled throughout the state of California providing training to thousands of members of law enforcement. To date he has provided approximately 494 hours of instruction as it relates to Human Trafficking and the Pimping and Pandering sub-culture.
    Happy has been married for 36 years, has four daughters, two sons-in-law, two dogs, and two beautiful granddaughters, Faye, and Liv.
    Living Trusts and Estate Planning
    Police Credit Union
    Natalie Spiwak, Founder & President, Affinity Trusts
    Natalie Spiwak is the Founder and President of Affinity Trusts. She has been educating the community about the importance of protecting and transferring their wealth quickly, privately and cost effectively for almost 15 years.

    Affinity Trusts proudly serves the estate planning needs of The Police Credit Union members, providing accessible educational seminars and delivering affordable Estate Planning documents (such as Living Trusts, Wills, Powers of Attorney, Health Care Directives) prepared by experienced attorneys to its members. Natalie is a paralegal and a California Notary Public.
    Impact of
    Wellness on
    Capt. Dustin Külling, San Joaquin County Sheriff's OfficeDustin Külling is a California native and first-generation American on his father’s side. He currently leads the San Joaquin County Sheriff's Office's Field Forces Division and has worked in law enforcement for over 25 years. The Field Forces Division provides front-line law enforcement services to the community through Uniformed Patrol Operations and several other high-profile units and teams. Captain Külling is a graduate of the California Commission on Peace Officer Standards and Training (POST) Command College (Class 66); spent 18 months in that program studying how advancing technology impacts law enforcement encounters where officers use force.

    Captain Külling is currently a Ph.D. student at Liberty University and holds a Master of Education: Higher Education – Instructional Design and Technology (graduated with High Distinction) and a Bachelor of Science in Criminal Justice (graduated magna cum laude). He is an instructor with the non-profit organization “Yoga for First Responders,” where he teaches first responders to achieve peak performance through optimizing cognitive processes and the psychophysiological system.
    Creating Organizational Fit
    Corp Nate Horton, Carlsbad PDNate Horton served as an infantry soldier in the U.S. Army before beginning his career in law enforcement in 2012. He has been in law enforcement for 9 years and is currently a sergeant with the Carlsbad Police Department. During his tenure, he has worked as a narcotics and major crimes detective, school resource officer, DUI enforcement officer, and FBI task force officer. Nate has a bachelor’s in psychology from Ashford University, a master’s in justice management from the University of Nevada-Reno, and a doctorate in organizational leadership from Northeastern University.
    LAPD Community Safety Partnerships
    Deputy Chief Emada Tingirides, LAPDRaised by a single mother, Deputy Chief Emada E. Tingirides is a native Angeleno who spent most of her youth in Watts and Southwest Los Angeles, before moving to Chatsworth for her high school and college years. The daughter of a Nurse Practitioner who spent her early career at Los Angeles County + USC Medical Center, and grandchild to both a Los Angeles County Sheriff Corrections Officer and a teacher of 35 years, Emada decided to become a police officer and serve the city her family had called home for generations, following the civil unrest of 1992.
    After successfully completing her probationary period as a police officer in West Los Angeles Area in 1995, Emada spent time patrolling Downtown Los Angeles (Central Area) before moving to Southwest Area, where she served as a Senior Lead Officer for five years. Emada promoted to the rank of Sergeant in 2006 and spent just over a year at Harbor Area. During her little bit of free time, Emada returned to college and earned a bachelor’s degree in Criminal Justice from National University.
    In 2011, Emada was selected by then Chief of Police Charlie Beck to work with Constance L. “Connie” Rice of the Advancement Project on the creation, implementation and coordination of the Community Safety Partnership (CSP) program. The relationship-based policing model that defines CSP was borne from a need to find new and innovative ways to address quality of life issues in some of Los Angeles’ most underserved communities. Incorporating a dedicated team of officers into several public housing communities, helped enable residents to get involved in programs, advocate for themselves and thrive without the fear of crime in their community. As relationships were forged and community trust increased, crime at each of the CSP sites dropped dramatically.
    Solving Crime Trends with Electronic Stakeouts: Tracking and Apprehending Criminals
    Chief Travis Martinez, Redlands PDTravis Martinez is currently the Deputy Chief of Police with the Redlands Police Department. During the fiscal crisis of 2011 when RPD experienced a 22% decrease in the number of sworn personnel and a soaring property crime rate, Dep. Chief Martinez sought an innovative and affordable strategy to address crime trends occurring in the Redlands community. Dep. Chief Martinez and his team began deploying GPS technology to apprehend those that were driving up the crime rates in Redlands. Experiencing immediate results with arrests for crimes such as vehicle burglary, armed robbery, and commercial burglary, the Redlands Police Department expanded the use of the technology to address all crime trends. With over 300+ arrests credited to the program the concept has now been replicated at numerous other police departments across the nation.

    Dep. Chief Martinez has written several articles on the Redlands Police Department’s GPS tracking program that have been published in various law enforcement publications including Police Chief Magazine, FBI Law Enforcement Bulletin, Police Foundation, and the COPS Office Community Policing E-Newsletter. The success of the program has led to Dep. Chief Martinez presenting at several conferences across the country and teaching POST approved classes on the concept in nine different states and at two FBI-LEEDA Training Conferences.
    Taking a Systems Approach to Effect Change in PolicingBob Harrison, Center for Quality Policing for the RAND Corp.Bob Harrison is a strategy and innovation consultant for public safety organizations in America and abroad. He is the Course Manager for the CA POST Command College, a graduate course for aspiring police executives in California. He is also a Researcher in the RAND Corporation’s Homeland Security Operational Analysis Center, and a member of staff in RAND’s Center for Quality Policing. Bob is also the co-host of Comm4Cops, a podcast series focusing on effective communications for the police to create greater levels of confidence in the police in their communities. Bob’s research article Command College – Foresight as a Foundation to Police Executive Development was named the Outstanding Paper for 2020 by Emerald Publishing’s On The Horizon magazine. Bob completed his police career in 2004 as a Chief of Police. Since that time, he has consulted with agencies, cities and governments in America and abroad. Bob has been a member of faculty of the Command College since 2004, becoming the Course Manager in 2008. He also teaches for the Florida Department of Law Enforcement, in both their Command Officer’s Course and Executive Course. Bob holds a Postgraduate Degree from the University of Oxford’s Said Business School. He holds Master’s Degrees from two US Universities, a Graduate Certificate in Strategic Foresight, and is a graduate of Oxford’s Scenarios Programme. He has been a speaker at local, state and national conferences, and is extensively published in police periodicals.
    Leadership Under PressureMark Lowry, Partner, Winning Mind LLCDr. Lowry, a licensed Clinical Psychologist, began his professional career as a psychologist
    with the US Army Special Operations community. He was assigned to the 160th Special
    Operations Aviation Regiment at Ft. Campbell and 1st Special Forces Operational Detachment
    Delta at Ft. Bragg. His work provided him with unparalleled exposure to the
    mindset of elite military leaders and operators who must find a way to get the job done
    under the toughest conditions.

    He left active duty in 1996, working as a senior consultant at Enhanced Performance Systems,
    Inc. At EPS, Dr. Lowry continued to work with the military while expanding his expertise
    in the sport and business realms.

    In 2001 Dr. Lowry became a founding partner in Winning Mind. LLC. Winning Mind is a
    consulting firm focused on helping individuals and teams through the application of critical
    thinking and the development of mental toughness. Dr. Lowry and Winning Mind improve
    individual and team performance under pressure in their with elite sport, business,
    and military performers.

    He has worked with a wide range of organizations including International Paper, Goldman
    Sachs, Vans, McKinsey & Company, Telenor, Pacific Sunwear, Urban Outfitters and

    Dr. Lowry continues to provide mental toughness training to a variety of Special Operations
    soldiers at Ft. Bragg and other military forces. Dr. Lowry developed one of the core
    components to the Adaptive Leadership and Thinking training provided to U.S. Army Special
    Forces Leaders at the JFK Special Warfare Center and School.

    Dr. Lowry earned his Ph.D. In Clinical Psychology from the University of Notre Dame

    *Schedule subject to change*

    Click HERE for event flyer

    Click here for a downloadable schedule


    Monday September 20
    8:00 AM - 9:00 AMBreakfast/Annual Meeting
    9:00 AM - 10:00 AMOpening Key Note
    Excellence in Blue: The Path Forward for American PolicingBarry Reynolds, Director, The Center for Excellence in Public Safety LeadershipThe Profession of American Policing is in a new era. The past ten years have challenged the policing profession like no other period in the history of our country. And there is no doubt that our profession has changed and is changing. As we approach the two hundredth anniversary of the creation of the modern policing profession, we also must acknowledge those fundamental philosophies that serve as the foundation of American Policing today: Service, Justice, and Values. In the new era of professional policing, we also must set new standards for policing leadership and cultural transformation that are firmly rooted in Peel’s vision of the noble profession. This is the critical challenge of our time. Rarely, in the history of professional policing, have we had such an opportunity. Our opportunity is to define, once and for all, the true meaning of Excellence in Blue.
    10:00 AM - 12:00 PMBreakout Sessions 1-3
    Select one of these sessions for 2 POST credits
    Session 1Utilizing Social/Emotional Intelligence Profiling in the Promotional/Hiring ProcessChief Neil Gang, Pinole PDSocial Intelligence, an expansion of emotional intelligence , informs our awareness of how we are perceived and, most importantly how this perception is both established and altered. It is the ability to interpret and employ metacommunication, observed in human body language, gestures, facial expressions, paralanguage and movement synchronization, in concert with advanced situational awareness, in order to establish trust with others and influence our environment. Using social intelligence to avoid the traditional pitfall of the “conscious kind” in our hiring and promotional processes will assist us to recognize employees’ strengths and weaknesses and aid us in strategic talent placement throughout our organizations - resulting in more effective leadership teams and cohesive culture. Like it or not, change is here; how you respond will define you as a leader and will shape the future of our profession.
    Session 2Suicide by Cop: Assessment, De-escalation and InvestigationDavid McGill, Pacific Leadership Solutions, Inc & Rick Wall, Rick Wall ConsultingNationally, 30% of Officer/Deputy-Involved Shootings (OIS) incients have indicators of Suicide by Cop, and if you work in a small to medium sized agency, your statistical probability is higher. For every completed act of Suicide by Cop, there are as many as 50 attempts by subjects to force police to use deadly force against them. This presentation by Chiefs Rick Wall and David McGill is a condensed version of the 8-hour POST-Ceritifed course currently being taught throughout California and many other states, and includes: An overview of assessments of suicidal indicators; Appropriate use of force options; De-escalation of suicidal subjects using best practices and techniques; Investigation protocols for Suicide by Cop incidents; and, post-incident Officer Wellness. Learn techniques to keep officers and the public safe, while significantly decreasing or minimizing subsequent lawsuits costs resulting from such deadly force situations. This is a must-see presentation!
    Session 3Is the Law Clear About That?Jim Touchstone, Partner, Jones & Mayer and
    Shaun Rundle, Deputy Director, CPOA
    Public safety bills being pushed through the Legislature and recent caselaw are further driving criminal justice reform efforts in California. What do these current bills say and do? What caselaw is on the books to interpret these statutes? Help your agency stay on top of the various laws and pieces of legislation that are currently in effect (or being proposed). Join CPOA's General Counsel and Deputy Director/Lobbyist as they cover the issues you need to be most aware of.
    12:00 PM - 3:00 PMExpo Welcome Reception
    3:00 PM - 5:00 PMBreakout Sessions 4-6
    Select one of these sessions for 2 POST credits
    Session 4Leadership Out of Your Comfort Zone: Best Practices & Proven Strategies for SuccessDr. Erik Fritsvold, Academic Director, Law Enforcement Leadership M.S., University of San DiegoQuality leadership in law enforcement is arguably more important today than at any other time in modern history. The national narrative and calls for police reform have added complexity to already challenging leadership roles. Moreover, law enforcement organizations may be restructured and reorganized, making agile leaders who can quickly and effectively adapt to new roles essential to their organizations. “Leadership Out of Your Comfort Zone: Best Practices & Proven Strategies for Success” presents an evidence-driven formula and tangible strategies for how individual leaders can succeed in new roles that are not directly related to their core expertise and training. Have you ever been promoted to a leadership position from an outside organization? Are you part of an executive leadership team or command staff with the shortest tenure in your organization, or the shortest tenure in the profession? Have you ever been the only female in a new unit, the only person of color, the youngest, the oldest, the one with a skill-set gap in investigations or as part of a tactical team? This presentation will adapt proven leadership principles for leaders seeking to become more agile and adaptable to succeed in new and challenging roles; roles that require sharpening existing leadership tools, developing new ones, and precise execution to be successful.
    Session 5Hello? Is Anyone Listening?Tamrin Olden, Owner & CEO, TOC Public RelationsIf your community communications strategy wasn’t at the forefront of your priorities before 2020, I’m sure it is now! Standing out above the “noise” and being able to effectively communicate with your community members requires a multi-faceted approach. If you feel like nobody is listening, come learn how to advance your communications strategy so you can keep the community engaged and informed on news, events, recruitment, and other important information.
    Session 6Less Lethal: Lessons and LearningLt. Travis Norton, Oceanside PDThe past year experienced many incidents of force and resulting calls for a review of less lethal force philosophy. Under these lenses of case law, policy issues, technology and deployment tactics, attendees will hear lessons learned from numerous large-scale critical incidents involving an adversary with the focus on decision making, equipment needs, strategy and tactics, and current training gaps Several decision making exercises will also be presented and provided for attendees. This topic is appropriate for supervisors to executives.
    Tuesday September 21
    8:00 AM - 10:00 AMBreakout Sessions 7-9
    Select one of these sessions for 2 POST credits
    Session 7Strengthening the Officer Wellness Culture: 10 life saving lessonsDr. David Black, Founder, Cordico & Chief Neil Gang, Pinole PDLearn 10 life-saving lessons for building a leading officer wellness culture, based on work with more than 100 law enforcement organizations in the United States. Policing ranks atop the list of the most stressful jobs, and this workshop delves into actionable strategies for reinforcing officer wellness at all levels of the organization, including the roles of leadership, peer support, rank and file, associations, spouses and families, and retirees. Topics include transformational leadership, organizational culture change, strengthening morale, gaining buy-in, and special opportunities for strengthening officer wellness in 2021. Attendees are provided a solution-focused roadmap for transforming police organizational cultures to strengthen, support, and champion officer wellness.
    Session 8What is (and isn’t) Human Trafficking?Happy Medina, Investigator, Orange County Human Trafficking Task Force, Anaheim PDHuman trafficking is the business of stealing freedom for profit. It is a multi-billion dollar criminal industry that denies freedom to 24.9 million people around the world. In this session you will be surprised to learn what you don’t know about HT. What it is, where it occurs, and the terminology used. You will also learn about the pimping and pandering subculture and, probably most importantly, the philosophy behind a victim-centered approach to addressing HT. Ultimately you will leave with a better awareness in understanding how HT impacts your communities.
    Session 9Living Trusts and Estate PlanningPolice Credit Union
    Natalie Spiwak, Founder & President, Affinity Trusts
    "California Lawmakers Push Bill to Decertify Police, End Qualified Immunity". These are the headlines. Knowing that there are eyes on law enforcement and the push to remove immunity for police officers, it is important that officers seek knowledge on how to protect their assets upon their passing and incapacity. Estate planning protects you, your family and your family's future. Learn more about Living Trusts and be sure your wishes are carried out if you are unable to make decisions on your own behalf.
    10:00 AM - 12:00 PMBreakout Sessions 10-12
    Select one of these sessions for 2 POST credits
    Session 10Impact of Wellness on
    Capt. Dustin Kulling, San Joaquin County Sheriff's OfficeDe-escalation is a transactional concept that requires involvement from all participants at an encounter. The outcomes of tense encounters are, in part, affected by the wellness of the officers attending to the calls. This course explores the dynamic interactivity of officer wellness and de-escalation. It examines how the performance of first responders is affected by cumulative and acute stress. Most notably, it addresses the change in the cognitive thought, perception, and communication abilities of people who are in a hyper aroused state. The course provides a new perspective to the training, wellness, and culture of modern law enforcement agencies.
    Session 11Creating Organizational FitCorp Nate Horton, Carlsbad PDThis session explores the research behind creating and fostering organizational cohesion within your agencies. We’ll discuss the importance of hiring the right employees, soliciting constant feedback, and using reciprocity to meet employee and organizational needs. The session will provide evidence to organizational leaders as to how long-term retention may be improved by ensuring a proper person-organization fit during initial hiring. We’ll also explore the importance of gaining a deeper understanding of how employee perceptions of organizational support contribute to their socioemotional needs and self-efficacy, which in turn contributes to their sense of organizational commitment.
    Session 12LAPD Community Safety PartnershipsDeputy Chief Emada Tingirides, LAPDDiscussion of this program and their successes in enacting positive changes in policing/community interactions.
    12:00 PM - 3:00 PMExpo
    3:00 PM - 5:00 PMBreakout Sessions 13-14
    Select one of these sessions for 2 POST credits
    Session 13Solving Crime Trends with Electronic Stakeouts: Tracking and Apprehending CriminalsChief Travis Martinez, Redlands PDThis highly interactive, hands-on course focuses on addressing your agency’s crime trends through the use of electronic stakeout equipment. Students will learn the latest practices for deploying “bait” property in a manner to specifically address crime trends in their communities. This is an excellent course for agencies currently using or considering GPS “bait” programs. This course is designed for officers, supervisors, investigators and administrators. Students will gain a thorough understanding of implementing cost-saving and effective electronic stakeout programs to use as a “force-multiplier” in the apprehension of criminals. Attendees will leave with an understanding of how to make an immediate impact to address convenience store robberies, burglaries, and all sorts of theft.
    Session 14The Post-Floyd Era – A Systems Approach to Change in PolicingBob Harrison, Center for Quality Policing for the RAND Corp.We generally don’t recognize an era until it ends. With the resolution of the George Floyd death now behind us, we have entered a new era. This post-Floyd era, which could be named “The Era of Reconciliation” is one where confidence in the police is close to all-time lows, questions about the police, especially their use of force, are a daily issue, and where the public wants to “reimagine” policing, the last thing any police leader wants to do is to do nothing. What to do, and how to do it, should be our work to create safety for the people we serve. Only by building bridges and cutting new paths through the current social and political landscape can the police thrive in the era to come. In this workshop, you will learn how to apply a systems approach to the challenges you will face, and how to avoid the most common pitfalls experienced by unsuccessful change efforts. You will also learn how to integrate foresight skills into that work so you can anticipate what’s coming, and then act ahead of crisis to benefit your agencies and the communities they serve. You should expect an interactive session to explore the future of policing, and how to apply a systems approach to create change.
    6:00 PM - 9:00 PMCentennial CelebrationJoin us at the Top of the Hyatt in the Manchester Grand hotel for a night of celebration! This beautiful room and view will allow us to mark the occasion, and our primary focus will remain the camaraderie of those in attendance. So you can still be prepared to enjoy one another’s company and enjoy libations, yummy food, and some surprising entertainment. What’s more, this move allows us to give paid ADVANCE registrants complimentary attendance thanks to our primary sponsor Mastagni Holstedt.
    Wednesday September 22
    8:00 AM - 10:00 AMAwards Breakfast
    10:00 AM - 12:00 PMLeadership Under PressureMark Lowry, Partner, Winning Mind, LLCHigh-Risk performance environments such as Law Enforcement and the Military are called “High-Risk” for a reason. Front line performers in these environments frequently operate under life-and-death circumstances. Such circumstances create tremendous stress and pressure, which must be effectively dealt with in order to perform well. While Leaders in High-Risk environments may operate further from the front lines, the decisions they make and the actions they recommended can have life-and-death consequences. So they also must be able to cope with pressure in order to perform at their best by making good decisions and recommending the correct actions. This workshop explores the “mental game” of Leadership under high stress and pressure conditions. What does it take to be at your best? What crucial mental skills should Leaders work on every day? How do you build mental toughness in the people you lead? Expect these questions to be explored and answered in this workshop.

    What are the dates and location of 2021 ADVANCE?

    September 20-22, 2021 at the Manchester Grand Hyatt in San Diego


    What is the 2021 ADVANCE schedule?

    Go to Schedule @ a Glance to view the full schedule

    Click HERE for event flyer


    Do I have to be a CPOA member to attend?

    No. Non-members are welcome to attend both the leadership sessions and the expo. CPOA Members receive a discount for training courses.  To learn more about membership, Click Here.


    What is the attire?

    Business Casual or uniforms



    What are the on-site Registration hours?

    Monday, September 20:             7:00 am – 5:00 pm

    Tuesday, September 21:             7:00 am – 5:00 pm

    Wednesday, September 22:       7:00 am – 2:00 pm



    What are the registration fees? How can I register for 2021 ADVANCE?

    Registration TypePricing
    Individual PassesIn-Person TicketVirtual PassIn-Person + Virtual Bundle
    Member Price$375$175$475 ($75 savings!)
    Non-Member Price$425$225$575 ($75 savings!)


    Click here to register online

    This year, we are also offering a Department Membership Virtual All-Access Pass Option

    Department Membership All-Access PassesEnjoy unlimited access to Virtual Advance content for all full-time sworn personnel who are part of department membership and/or professional staff membership
    Department Membership All-Access Pass for a Small to Medium agency (5-100 full time sworn officers)$1,000
    Department Membership All-Access Pass for a Medium+ to X-Large agency
    (101+ full time sworn officers)


    Click here to purchase a Virtual All-Access pass for your department

    *For Department Members only


    What is included in my ticket to the in-person event?

    Monday, September 20 – Breakfast, training, EXPO lunch and Welcome Reception

    Tuesday, September 21 – Breakfast, training, lunch, EXPO

    Wednesday, September 22 – Breakfast, training


    Can I register on-site?

    Yes. To save time we encourage you to pre-register online.


    How do I get my name badge?

    You can pick up your badge onsite at the registration desks. Skip the lines! Remember to bring your printed confirmation with the bar code for quick and easy scan-n-go badge processing.


    Can my spouse / guest attend the 2021 ADVANCE Expo?

    Yes, you can bring a guest to attend the expo. They will need to register to attend.


    What forms of payment do you accept?

    Payment is accepted by credit card online as well as by check. Payment must be received before the conference.


    How can I cancel my registration?

    Training cancellations must be received in writing. Cancellations received by June 30, 2021 will be charged a  $75 cancellation fee. On July 1, 2021 any training registration canceled or a “no-shows” will not be refunded. If you cannot attend, we highly encourage a substitution.


    I have registered for ADVANCE but unexpectedly will not be able to attend! Can I send someone in my place? How would I go about making this substitution?

    Yes. Contact CPOA at mlynch@cpoa.org or call (916) 263-0541 as soon as possible to make the substitution. Note: Substitutions with varying membership status may incur additional registration fees.


    What should I do if I have already registered but never received a confirmation?

    Contact CPOA at mlynch@cpoa.org or call (916) 263-0541.


    Will you be checking identification at the door of the exhibit hall?

    Yes. Everyone must be wearing an official ADVANCE badge to enter the exhibit hall and all ADVANCE events.


    What if I lose my badge at the ADVANCE?

    Just ask one of the CPOA staff members at the Registration Desk to reprint your badge.


    Hotel & Travel

    Is there a hotel I should contact?

    Yes, CPOA is working with the local hotels. Hotel information is available in both the exhibitor and attendee center on the CPOA.org website.


    There are several companies who may call you asking to assist with your hotel reservations. Please do not use these companies; they do not represent CPOA or ADVANCE.


    How do I make hotel arrangements? Are there ADVANCE group rates?

    Yes, there are limited government group discount rates. Hotel information is available in both the exhibitor and attendee centers on the CPOA.org website.


    Where can I find travel information, including parking, airport shuttles, etc.?

    Hotel information is available in both the exhibitor and attendee center. Convenient airports and other travel information can be found at https://www.sandiego.org/plan/getting-around.aspx


    What is there to do in San Diego after the event?

    You can visit the San Diego Visitors Bureau (https://www.sandiego.org/) for a list of everything there is to see in San Diego. With the beautiful beaches and bustling downtown, you’ll find tons of options!



    Does the registration fee include the Expo?

    Yes. Entrance to the Expo is included. You must check-in at the ADVANCE registration desk and pick up your badge before entering the Expo.


    When will the expo be held?

    The Expo will be held on Monday, September 20 from 12:00 pm – 3:00 pm and Tuesday, September 21 from 12:00 pm – 3:00 pm at the Manchester Grand Hyatt.


    May I bring children into the exhibit hall?

    Children under the age of 18 are not typically allowed into the hall.


    Seminars & Speakers

    Where can I find a list of seminar topics and speakers?

    A full schedule will be available on the Advance Attendee page labeled “Speaker Topics and Bios”.

    Click HERE for event flyer

    We can’t wait to see you in beautiful San Diego!

    ADVANCE 2021 has a limited block of rooms available at The Manchester Grand Hyatt, San Diego. The group rate link is not available on our website for privacy reasons. Once you register for the event you’ll receive the booking link in your confirmation email or you can email us at cpoa@cpoa.org and we’ll send the information over to you. Book your room before August 27th, 2021 to take advantage of the exceptional rate. The room block is expected to sell out quickly, so book as soon for best availability.

    Manchester Grand Hyatt San Diego

    1 Market Pl
    San Diego, California 92101
    (619) 232-1234

    Start Date: Saturday, Sept 18, 2021
    End Date: Wednesday Sept 22, 2021

    $192 per night (plus applicable taxes)
    Complimentary WiFi
    Complimentary gym access
    Self parking

    ADVANCE warning! Please use online search tools and resources to find the best available rate for your stay.

    Beware! Hotel scammers are on the loose. We will NEVER call you to ask for a deposit or to book your hotel stay. ADVANCE hotel room block information and links are only available below or on your registration confirmation.

    ADVANCE Justification Pointers


    You see the value in the education, networking and exhibitor discovery provided by 2021 ADVANCE, but your superiors may be unfamiliar. Introduce them to all the value your agency can gain through your attendance with the pointers below:


    • Create a personal agenda to be presented to your supervisor. In it, identify which breakout sessions you will attend and highlight how these sessions will benefit your agency.
    • Offer to deliver a short presentation upon your return summarizing what you’ve learned or prepare written briefs for colleagues on each session to spread the knowledge throughout your agency.
    • Share syllabi and handouts with your colleagues afterward.
    • Remind your superiors that the training earns you POST credit hours.
    • Offer to share a room with another agency employee to reduce hotel expenses.
    • Register early to qualify for discounted rates.
    • Take inventory of what supplies and technology your agency may need over the next year. Then, check out the exhibitor list to create a list of which companies can assist you in restocking, reconsidering current purchases and discovering new cost-cutting technology.
    • Present other benefits, such as networking to learn what other agencies of the same size are doing.

    Expo information coming soon!