A look back at ADVANCE 2022

Registration is now closed



ADVANCE is CPOA’s annual leadership training conference, and for 2022 it’s packed with POST-certified content that will not disappoint!

Join us September 26-28th in San Diego, as the California law enforcement profession gathers to learn what new strategies and techniques have been developed. The focus here is agency personnel who implement the tools needed to ADVANCE their organizations.

From Opening Keynote from Laura Cole, to Closing Speaker Officer Ann Carrizales, there is something for every attendee:

  • Recruiting in 2022 & Beyond
  • SB 2-What You Need to Know
  • Mason Lira Active Shooter Debrief
  • Preparing for a Line of Duty Death
  • Vehicles & Violent Crime
  • and more

To download a copy of the ADVANCE Top 5 Flyer, please CLICK HERE.

CPOA ADVANCE Top 5 Flyer ver4

POST-certified content that will not disappoint!

Monday, September 26

8:00 – 9:45 am

Opening Breakfast & Keynote, Laura Cole

SWEAR NOT TO SWEAR: How poor optics impact good policing

Mental wellness of our officers has never mattered more than it does now!  Lawsuits and internal affairs investigations only create stress, tension and anxiety for our officers.  But what if we could eliminate some of that- even a little?  We will explore how the language used by officers must evolve to protect their mental health and eliminate high payouts from city government.  Take the pledge to SWEAR NOT TO SWEAR and learn the best ways to get buy-in from line level officers so this isn’t another “admin bright idea” that ends up being dead on arrival.

Cole is a former White House Correspondent, and she is passionate about teaching agencies the best practices for engaging with the public. With a “no spin” policy, Cole places a strict emphasis on transparency. She specializes in releasing body-cam footage with context that focuses on open and honest communication. She is sought after speaker and the President & Founder of Cole Media.

10:00 am – 12 pm

Recruiting in the Law Enforcement in 2022 & Beyond

Presenter: James Dudley, Deputy Chief (retired), San Francisco Police Department
Co-Presenter: Rob Cate, CEO, Interview Now

Attendees will learn about the challenges in recruiting and summaries of PERF and IACP reports. Profiles of the best Recruiters and Candidates will be shared from both perspectives. Successful strategies include recruitment and retention software and streamlining the process.

Utilizing Technology to Address Organized Retail Crime

Presenter: Travis Martinez, Deputy Chief of Police, Redlands Police Department
Co-Presenter: Randy Hamilton, Director of Loss Prevention & Compliance, Tilly’s
Co- Presenter: Tom Severance, Manager-Organized Retail Crime, ULTA

Organized retail crime (ORC) has made headlines across the state. Learn how the Redlands Police Department has partnered with retail chains to use specialized police technology to apprehend ORC crews. By using unique GPS tracking technology along with strategically placing community supported license plate reader cameras, RPD has created an effective strategy to locate those who commit ORC and recover property that has been stolen during ORC events.

Emotional Intelligence for Leadership

Presenter: Dan Morrisey, Retired Captain, Sacramento County Sheriff’s Office

Law enforcement leaders work in often challenging and turbulent environments. How an individual perceives themselves, expresses their emotions, connects with others, makes decisions, and manages stress are all tied to emotional intelligence. While emotional intelligence is often talked about in general terms, this class will talk about the five categories and 15 corresponding subsets that make up a person’s emotional intelligence quotient.

12:15 – 1:30 pm Awards Luncheon

Acknowledge the achievements of your law enforcement colleagues as they are honored for their outstanding accomplishments (Class A uniforms recommended).

2:00 – 4:00 pm

Sergeant Damon Gutzwiller Line of Duty Murder

Presenter: Dan Robbins, Lieutenant, Santa Cruz Sheriff’s Office
Co-Presenter: Chris Clark, Chief Deputy, Santa Cruz Sheriff’s Office

A debrief of the Line of Duty Death of our Sgt. Damon Gutzwiller. Sgt. Gutzwiller was murdered in an ambush by a boogaloo member on June 6th, 2020, in Ben Lomond, CA. In addition to Sgt. Gutzwiller, a fellow Deputy and CHP Officer survived being shot. Our Office was the primary responding and coordinating agency, which effected the arrest of the suspect shortly after the incident began. The suspect has since pled guilty to both the federal and local case. The Santa Cruz District Attorney’s Office and the FBI led the overall investigation and collection of evidence.

Privately Made Firearms (AKA Ghost Guns) for CA Law Enforcement Leaders

Presenter: John Philpott, Deputy District Attorney/Division Chief, San Diego District Attorney
Co-Presenter: Dan Caropreso, Detective Sergeant -Ghost Gun Apprehension Team, San Diego Police Department

Privately Made Firearms (AKA “Ghost Guns” or FMBUS guns) present a growing and dangerous problem for law enforcement. They are easy to make and usually impossible to trace.  Headlines about ghost guns are in the news every day. This presentation will provide the information law enforcement leaders need to truly understand ghost gun issues, so they can take appropriate action in their own jurisdictions.  This class will cover:
• The basics of ghost guns (what they are–practically and legally, how they are made, and
by whom)
• Current and proposed local, state and federal laws
• Examples of law enforcement programs and investigative techniques utilized to combat
• Discussion of actual ghost gun cases
• Best practices and little-known legal requirements for law enforcement’s processing
and ATF E-tracing of ghost guns and all “crime guns”  

Leading and Thriving During Unprecedent Times

Presenter: Chief John Carli (Ret.) Cordico Market Wellness Ambassador, Lexipol

There are no shortages of challenges facing leaders in today’s volatile environments. Political pressures and community expectations frame strategic objectives which drive organizational agendas. Law enforcement leaders are exposed to very high levels of stress and trauma. Attendees will learn how these stressors affect police organizations and first responder families. This interactive presentation will assist you in becoming trauma-informed, preparing you for the impact that is inherent in the role of leadership, and help you serve as change agents to improve the health and wellness of officers, and lead the way to building organizational resilience.

4:15 – 5pm

Leadership Roundtables

An opportunity to connect with Command and executive staff personnel and pick their brains!

5:30 – 7:00 pm

Centennial Reception Event

Tuesday, September 27

8:00 am – 10:00 am

Mason Lira Active Shooter

Presenter: Chad Nicholson, Commander, San Luis Obispo County Sheriff’s Office
Co-Presenter: Nate Paul, Chief Deputy, San Luis Obispo County Sheriff’s Office
Co-Presenter: Chad Guiton, Detective, San Luis Obispo County Sheriff’s Office

This was an active shooter event that turned into a 36-hour manhunt for the suspect. There were at total of 12 crime scenes, 23 shooter officers, over 200 rounds fired, numerous cops that suffered various degrees of gunshot wounds, a murdered civilian and a suspect that was killed. There were numerous swat teams involved as well. There are management, tactical and investigative takeaways that are extremely valuable.

Leading for Resilience

Presenter: Eric Thorton, Sergeant, El Cajon Police Department
Co- Presenter:  Steve Breakall, Sergeant, El Cajon Police Department

How first line supervisors can help build resilience among their officers to help them navigate through modern mental wellness by recognizing PTSD, normalizing self-care, and reducing stigmas surround officer’s mental health.

Finding Financial Freedom

Presenter: Crystal Kanada, CEO, Capital Edge Financial
Co-Presenter: Ashley Ethridge, Capital Edge Financial

In this session you will gain an understanding of the foundational planning to set yourself up for success.  You will learn what benefits are offered through your department and where there could be potential planning gaps, tax strategies to hedge against increasing tax rates, ways to tackle debt and how to establish a budget, and pension planning strategies to maximize your payout options.

10:15 am- 12:15 pm

All about Senate Bill 2

Presenter: David E. Mastagni, Partner Mastagni Holstedt, A.P.C.
Co-Presenter: James Touchstone, Partner Jones & Mayer

This presentation will familiarize attendees with an overview of national standards for licensing peace officers and grounds for decertification with a focus on the current legislative fight in California over SB 2.  Discussion of how SB 2, as originally drafted, vests power with a politically charged panel to strip officers of ability to work as a peace officer despite contrary determinations from their employing agency or the disciplinary appeal process.

Preparing for a line of Duty Death

Presenter: Andrea Pflugh, Detective (Retired) Wellness Officer, Bakersfield Police Department

Every law enforcement agency needs to be prepared for the unthinkable. Should a tragedy happen, there is no time to prepare for how it is going to be handled.  You only get one chance to do it right.  They key to handling such an event is to be prepared BEFORE it happens.  Information will be shared regarding preparing for final wishes, notification guidelines, family liaison duties, benefits available and planning the funeral.  Every department would be remiss if they did not have a plan in place.  I will help you start that planning process or share with you what has worked or did not work in past instances.

Vehicles & Violent Crime: Case Examples using License Plate Recognition

Presenter: Lee Yonemura, Homicide Detective, Sacramento Police Department
Co-Presenter: Sam Palmer, Detective, Motorola Solutions

Violent crimes & vehicles are accomplices – rarely do homicides or assaults occur without the use of a car.  As with all police technology, the ways to investigate and utilize License Plate Recognition (LPR) is evolving past alerts inside of vehicles and moving to a complex investigative tool.  This session will showcase examples from the Sacramento Police Department on how the department is using fixed LPR to solve violent crime throughout the city.  Co-presenter Detective Lee Yonemura will detail first-hand his experience and expertise using the tools.

New features shown will include complex analytics like common plate, convoy, & associate analysis, as well as using LPR when there is no license plate and search features like color and vehicle type. Focused heavily on will be the future of LPR and where the technology is going.  Learn how to protect your city with LPR.

12:15 – 1:45 pm

CPOA Training Showcase & Networking Luncheon

2:15 – 4:15 pm

Social Recruiting

Presenter: Tamrin Olden, Owner, Consultant, TOC Public Relations

I think it’s safe to say that most agencies are facing recruiting challenges and there doesn’t seem to be relief in sight. With that said, it’s vital that your agency stands out above the noise and creates the best first impression for potential applicants. This is where social media and your overall digital footprint comes into play. Learn the latest tactics and trends to get optimal reach and engagement using cost effective and modern methods.

Critical Incident Debriefs, Internal & External

Presenter: John Bakhit, Attorney (Retired Police Officer), Attorney, Andelson, Loya, Ruud & Romo (AALRR)

There are many misconceptions in the law enforcement community about how an internal critical incident debrief should be conducted, if and how a critical incident debrief should be presented to the public/media, and how an internal critical incident debrief may affect the involved officers’ POBR rights.

Situational Awareness- Catch the Error, Avoid the Accident

Presenter: Peter DeNucci, President, Apollo Publishing, Inc

This presentation shares incredible stories of learning from multiple other industries, including military, aviation, law enforcement, healthcare, and government air traffic control. Airline Captain Peter DeNucci (ret) will share stories from his books when the airline industry catapulted itself from a crash every 8 weeks into a zero-hull lost standard and achieved an effective culture change— a culture of safety. This metamorphosis would be heralded as one of the most dramatic and permanent evolutions in the American workplace on record. Thousands of lives were saved, as well as the aircraft that transported them. Despite tremendous resistance brought on by the old archetypes, this new Human Factors science was born. It is a vast body of information designed to help people maintain their leadership roles while establishing communicative environments, build highly effective teams, enhance situational awareness, and execute task on high demand.

6:40 pm Padres Game *Sold out*

CPOA has 100 seats reserved in Section 122 Rows 36-42 (Field level along the 3rd base line). You must be registered for ADVANCE in order to access the link for the CPOA Padres outing, which will be located in the registration confirmation email.

To download the flyer, please click here.

Wednesday, September 28

8:30 – 10:30 am

Last Call- The CHP’s Response to a line of Duty Death

Presenter: Craig Root, Captain, California Highway Patrol
Co-Presenter: Jason Bartlett, Lieutenant, California Highway Patrol

Captain Craig Root and the California Highway Patrol (CHP) have developed a Critical Incident Response Team (CIRT). The CIRT is responsible for assisting families and the Department with all stages of planning the memorial services following the death of employee. Members of CHP’s CIRT will discuss lessons learned to help assist other agencies when honoring their fallen employees.

Developing Effective Arrest & Control Units

Presenter: Tracy McKenzie, President, California Force Instructors’ Association
Co-Presenter: Jeff Wright, Vice President, California Force Instructors Association
Co-Presenter: Josh Coleman, California Force Instructors Association

This presentation is designed for Arrest & Control Instructors and department administrators. The primary focus is developing an effective Arrest & Control unit from the initial stages that will be sustainable and progressive through the years to come.  Industry resources will be identified and shared, along with methods for establishing best practices.

10:45 – 11:45 am

Closing Keynote, Ann Carrizales

The Fight after the Fight

Officer Carrizales found herself in a in fight for her life. Shot in the face and chest, Ann was not going to quit. Ann has received the LE Purple Heart, the Congressional Badge of Bravery, the IAWP Medal of Valor and many more awards for her heroic acts. She currently serves on the Meadows Police Department. A wife, a mother and a hero, and an elite trainer and speaker.


*Schedule subject to change*

ADVANCE offers premier law enforcement leadership training over two and a half days, up to 17 hours of POST-certified credits, networking, awards, and an optional Padres baseball game to attend with your peers! Below is a summary of the schedule to help you make the most of your time. All events, meetings, and education sessions will take place at the Manchester Grand Hyatt San Diego, unless otherwise noted.

Monday September 26
7:00 am – 5:00 pmRegistration
8:00 am – 9:45 amOpening Breakfast & KeynoteLaura Cole opening Keynote Speaker
10:00 am –12:00 pmMorning Breakout
Recruiting in the Law Enforcement in 2022 & Beyond
10:00 am –12:00 pmMorning Breakout
Utilizing Technology to Address Organized Retail Crime
10:00 am –12:00 pmMorning Breakout
Emotional Intelligence for Leadership
12:15 pm- 1:45 pmAwards Luncheon
2:00 pm – 4:00 pmAfternoon Breakout
Sergeant Damon Gutzwiller Line of Duty Murder
2:00 pm – 4:00 pmAfternoon Breakout Privately Made Firearms (AKA Ghost Guns) for CA Law Enforcement Leaders
2:00 pm – 4:00 pmAfternoon Breakout Leading and Thriving During Unprecedent Times
4:15 pm – 5:00 pmLeadership Roundtables
5:30 pm – 7:00 pmCentennial Reception Event
Tuesday September 27
7:00 am – 5:00 pmRegistration
8:00 am – 10:00 amMorning BreakoutMason Lira Active Shooter
8:00 am – 10:00 amMorning BreakoutLeading for Resilience
8:00 am – 10:00 amMorning BreakoutFinding Financial Freedom
10:15 am – 12:15pm2nd Morning BreakoutAll About Senate Bill 2
10:15 am – 12:15 pm2nd Morning BreakoutPreparing for a Line of Duty Death
10:15 am – 12:15 pm2nd Morning BreakoutVehicles & Violent Crimes: Case Examples
12:15 pm – 1:45 pmLunch + Training Showcase
2:15 pm – 4:15 pmPM BreakoutSocial Recruiting
2:15 pm – 4:15 pmPM BreakoutCritical Incident Debriefs, Internal & External
2:15 pm – 4:15 pmPM BreakoutSituational Awareness – Catch the Error Avoid the Accident
4:30 pm – 5:30 pm“Well”ness BreakGrab a drink and a breather (on your own)
6:30pmPadres Game (Optional) *sold out*PADRES OUTING FLYER
Wednesday September 28
7:00 am – 9:30 amRegistration
8:30 am – 10:30 amMorning BreakoutLast Call – The CHP’s Response to a Line of Duty Death
8:30 am – 10:30 amMorning BreakoutDeveloping Effective Arrest & Control Units
10:45 – 11:45amClosing KeynoteAnn Carrizales

Registration is now CLOSED.


Registration information.

Registration is now CLOSED.

Full Registration Includes:

2 ½ days of law enforcement leadership content and up to 17 POST credits, awards, and networking with your peers. We will also be taking advantage of being in San Diego and providing an optional add-on Dodgers v. Padres game.

  • Day 1: Opening breakfast & keynote, workshops, awards luncheon, more workshops, leadership roundtables, and closing centennial reception
  • Day 2: Full day of workshop sessions, networking luncheon, and optional off-site Padres Game (sold out).
  • Day 3: Half day: Morning workshop sessions and closing keynote speaker

ADVANCE 2022 Registration Rates

CategoryEarly Bird Registration on or Before August 15August 15-September 19
**On-site registration will not be available.
Dept. Members$425.00 Buy 3 get 1 free (25% discount)$450.00 – Buy 3 get 1 free (25% discount)

To receive the 25%-member department discounts, register your three attendees and then email Danielle Fayette, she will register your fourth department member for a free ADVANCE training registration.

Registration Policies:

Cancellations must be in writing. Cancellations received on or before June 30 will be charged a cancellation fee. Cancellations received after June 30, and no show will not be refunded. We highly recommend substitutions.


If you cannot attend, a substitution is encouraged.

Photo and Video Policy

Photographs and video will be taken at the event for use on the CPOA website and in the press. By entering this event, you consent to CPOA photographing and using your image and likeness (both now and in the future).

If you are having trouble registering for this event and would like assistance, please email Danielle Fayette at Or call (916) 263.0541




Destination: San Diego

Book Your Hotel Room

Deadline for room block has been extended, Group rate of $199.00 offered, while the hotel still has rooms to sell!

CPOA has a special discounted room rate available for ADVANCE attendees, $199.00 single/double rate. Please click here to reserve your room. ADVANCE attendees can receive this special room rate three days prior and three days after ADVANCE training. We expect our special discounted room block to sell out early! The rooms are only available on a space available basis till Friday, September 2, 2022. The hotel is only three miles from the San Diego International Airport, estimated taxi, Uber, or Lyft ride is approximately $15.00 – $20.00 one way.

ADVANCE Justification Pointers


You see the value in the education, networking and exhibitor discovery provided by 2022 ADVANCE, but your superiors may be unfamiliar. Introduce them to all the value your agency can gain through your attendance with the pointers below:


  • Create a personal agenda to be presented to your supervisor. In it, identify which breakout sessions you will attend and highlight how these sessions will benefit your agency.
  • Offer to deliver a short presentation upon your return summarizing what you’ve learned or prepare written briefs for colleagues on each session to spread the knowledge throughout your agency.
  • Share syllabi and handouts with your colleagues afterward.
  • Remind your superiors that the training earns you POST credit hours.
  • Offer to share a room with another agency employee to reduce hotel expenses.
  • Register early to qualify for discounted rates.
  • Take inventory of what supplies and technology your agency may need over the next year. Then, check out the exhibitor list to create a list of which companies can assist you in restocking, reconsidering current purchases and discovering new cost-cutting technology.
  • Present other benefits, such as networking to learn what other agencies of the same size are doing.

What are the dates and location of 2022 ADVANCE?

September 26-28, 2022 at the Manchester Grand Hyatt in San Diego

What is the 2022 ADVANCE schedule?

Please visit the Schedule @ a Glance section to get an idea of what to expect!

Do I have to be a CPOA member to attend?

No. Non-members are welcome to attend the leadership sessions. CPOA Members receive a discount for training courses. To learn more about membership, Click Here.

What is the attire?

Business Casual or uniforms



What are the on-site check in hours?

Monday, September 26:             7:00 am – 5:00 pm**
Tuesday, September 27:             7:00 am – 5:00 pm**
Wednesday, September 28:       7:00 am – 11:00 am**

**Subject to change


What are the registration fees? How can I register for 2022 ADVANCE?

Early Bird Registration on or before August 15

Member:  $425
Non-member:  $475

August 15 — September 19 
*onsite registration will not be available*

Member:  $450
Non-Member: $495

Department Members: Buy 3 get 1 free!  Register and pay for 3 member registrations and receive the 4th for free!  Contact our office for more details: 916.263.0541


Can I register on-site?

On-site registration will not be available, please register in advance and use the ‘bill me’ option at registration check out.  If you need assistance, please call our office at 916.263.0541


How do I get my name badge?

You can pick up your badge onsite at the registration desks. Skip the lines! Remember to bring your printed confirmation with the bar code for quick and easy scan-n-go badge processing.


What forms of payment do you accept?

Payment is accepted by credit card online or by phone, (916) 263-0541, as well as by check.


How can I cancel my registration?

Cancellations must be received in writing. Cancellations received by June 30, 2022 will be charged a $75 cancellation fee. On July 1, 2022 any registration canceled or a “no-shows” will not be refunded. If you cannot attend, we highly encourage a substitution.


I have registered for ADVANCE but unexpectedly will not be able to attend! Can I send someone in my place? How would I go about making this substitution?

Yes. Contact CPOA at or call (916) 263-0541 as soon as possible to make the substitution. Note: Substitutions with varying membership status may incur additional registration fees.


What should I do if I have already registered but never received a confirmation?

Contact CPOA at or call (916) 263-0541.


What if I lose my badge at ADVANCE?

Just ask one of the CPOA staff members at the Registration Desk to reprint your badge.


Hotel & Travel

Is there a hotel I should contact?

Hotel information is available in attendee details on the website.

There are several companies who may call you asking to assist with your hotel reservations. Please do not use these companies; they do not represent CPOA or ADVANCE.


How do I make hotel arrangements? Are there ADVANCE group rates?

Yes, there are limited government group discount rates. Hotel information is available in attendee details on the website.


Where can I find travel information, including parking, airport shuttles, etc.?

Convenient airports and other travel information can be found at


What is there to do in San Diego after the event?

You can visit the San Diego Visitors Bureau ( for a list of everything there is to see in San Diego. With the beautiful beaches and bustling downtown, you’ll find tons of options!


Seminars & Speakers

Where can I find a list of seminar topics and speakers?

A full schedule is available on the Attendee Details page under Training Conference Program

Expo information coming soon!

Advance 2022 will not be hosting exhibitors.
Please see our Vendor Information for COPSWEST the West Coast Premier Law Enforcement EXPO.

Advance 2022 will not be hosting exhibitors.
Please see our Vendor Information for COPSWEST the West Coast Premier Law Enforcement EXPO.

Leverage Your Investment – ADVANCE Exhibitor Marketing Kit


CPOA has created a marketing kit for you to share with your database and clients. Drive more traffic to your booth and raise awareness of your presence on the ADVANCE show floor. It’s our goal to maximize your marketing efforts.


#ADVANCE @CalPeaceOfficer

Social Share

> Post about your participation at ADVANCE on your company’s social channels.

> Share with your audience what will happen at your booth: giveaways, demos, special appearances.

> Retweet, share and repost from the CPOA social channels (@CalPeaceOfficer).

> Use images of your booth, products, etc. to gain attention.


Logos, Banners & Flyers

> Download the ADVANCE logos and banner ads to display on your website.

> Add to your banners or include in your flyers to let your customers know where to find you.

> Be sure to link in your marketing.

> Use the attached template flyer and insert your logo to forward in emails to your database.

> For more design files or questions, please email




All expo activities will take place in the Grand Hall of the Manchester Grand Hyatt in San Diego. Registration will take place in the Grand Foyer.

*Schedule subject to change

Sunday September 19
12:00 PMExhibitor Registration
1:00 PMExhibitor Load-In
Monday September 20
8:00 AMExhibitor Registration
8:00 AMExhibitor Move-in
8:00 AM - 10:00 AMKick-Off Session
10:00 AM - 12:00 PMADVANCE Breakouts
12:00 PM - 3:00 PMExpo & Lunch
3:00 PM - 5:00 PMADVANCE Breakouts
5:00 PM - 7:00 PMSpecial Sponsored Evening
Tuesday September 21
8:00 AM - 12:00 PMBreakfast and ADVANCE Breakouts
12:00 PM - 3:00 PMExpo Open & Lunch
3:00 PM- 5:00 PMADVANCE Breakouts
3:00 PM - 6:00 PMExhibitor Teardown
7:00 PM - 10:00 PMCentennial Celebration
Wednesday September 22
8:00 AM - 10:00 AMAwards Breakfast
10:00 AM - 12:00 PMClosing Keynote

Frequently Asked Questions coming soon!

Expo information coming soon!

ADVANCE 2022 has a limited block of rooms available at The Manchester Grand Hyatt, San Diego. Right in between the scenic harbor and bustling downtown Gaslamp area, this hotel is a hot spot for after-hours networking with clients and prospects. The group rate link is not available on our website for privacy reasons. It will be emailed to you in your booth purchase confirmation or you can email us at and we’ll send the information over to you. Book your room before September 2, 2022 to take advantage of the exceptional rate. The room block is expected to sell out quickly, so book as soon for best availability.

ADVANCE warning! Please use online search tools and resources to find the best available rate for your stay.

Beware! Hotel scammers are on the loose. We will NEVER call you to ask for a deposit or to book your hotel stay. ADVANCE hotel room block information and links are only available below or on your registration confirmation.