Event Details

Attendee Details

Exhibitor Details





CWFleet – COPSWEST Reimagined

October 19-20, 2021, Ontario, CA


The Future of Fleet.

CWFleet Target Vendors include: Vehicle manufacturers, up-fitters and out-fitters. Vehicle accessories and technology. Target Audience: Fleet management professionals at every level. Fleet department personnel and city managers will all be on our list to prospect.department heads. What haven’t we considered before? The newest law enforcement products to keep officers safe and fleet managers working efficiently. Tackling big trends and discussions, CWFleet looks to steer the future of fleet with best idea exchanges, high level Q&A between manufacturers, up-fitters and attendees.

CWFleet is an experience that will put you at the forefront of emerging trends and drive the future of public safety fleet operations forward. Accelerated idea exchanges, unprecedented access to manufacturers, and an agenda curated for maximum impact are just a few of the highlights of this experience.

Space is limited and curated for maximum impact.

Don’t underestimate the importance of engaging with top vendors and fleet personnel from across the country and throughout the West. CWFLEET is designed for individuals from any government agency that directly manage the maintenance and support of, or make purchasing decisions on behalf of, their vehicle fleet.




Registration info coming soon


Get the flyer here

Registration Policies:

Cancellations for All Access Pass must be in writing. Cancellations received on or before September 30 will be charged a $49 cancellation fee. Cancellations received after September 30, and no shows will not be refunded. We highly recommend substitutions.


If you cannot attend, a substitution is encouraged.

Photo and Video Policy:

Photographs and video will be taken at the event for use on the CPOA website and in the press. By entering this event, you consent to CPOA photographing and using your image and likeness (both now and in the future).
If you are having trouble registering for this event and would like assistance, please email our project assistant Montana at mlynch@cpoa.org

*Presenters Subject to Change*

Vehicle Presentations  
DodgePeter Kash is the West Regional Government Sales Manager at Stellantis and has worked for the company more than 36 years. During his tenure, he has held numerous positions including roles in Service, Parts and Sales. For the last 17 years, he has served in his current role managing multiple regions of the country.
Peter graduated from the University of Pittsburg State with a BS degree in Automotive Technology.
GMKelly Palmer is the General Motors Emergency Vehicle Specialist for the Western United States. He is the primary point of contact for all State and Municipal Law Enforcement and Fire agencies between the western 13 states.

Kelly has held positions with The Walt Disney Company, Nissan North America, American Honda, and has over 10 years of law enforcement experience before being retired from a career-ending, on-duty injury with the City of Monterey Park Police Department.

Kelly and his wife Nikki live in the City of Orange. They have two boys, Dylan, and Jordan; Dylan is a 2nd Lieutenant in the USAF and is stationed at Hill AFB, while Jordan is a Junior at Northern Arizona University.
FordRick Keithley is the Western States Manager for Ford Government Sales. In the past 26 years with Ford Motor Company Rick has held sales and marketing positions in Government Fleet Sales, Commercial and Government Service. He has also worked in Service Engineering Operations as a Hotline Service Engineer, Field Service Engineer, Technical Training Operations Coordinator, and Warranty Auditor.

Rick earned his bachelor’s degree in Automotive Parts and Service Management from Colorado State University Pueblo. He lives in Brentwood (Northern California) with his wife and 3 Children.
Randy Freiburger is the Police/Ambulance/Ship-Through Supervisor with Ford Motor Company. Randy has been with Ford for over 33 years including assignments in Powertrain Manufacturing Controls, Powertrain Strategy Office, Transmission Design, Chassis Design, Vehicle Engineering, Police and Ambulance Special Vehicle Engineering.

Randy holds a bachelor’s degree in Electrical Engineering and Masters of Administration degree. Randy lives in Novi, Michigan with his wife Mona and has two adult children, Ryan and Alyssa.
Tony Gratson is a U.S. Government Sales Manager with Ford Motor Company. Tony has been with Ford for over 39 years and the Government Sales Manager for 20 years.

He graduated in 1977 from the United States Military Academy at West Point, New York, and was on active duty in the Army for 5 years and served over 20 years in the U.S. Army Reserves.

Tony lives in Rochester Hills, Michigan with his wife Donna. They have two adult children, Marisa and Anthony.

*Schedule subject to change

*Get the CWFleet flyer HERE

Tuesday, October 19
8:00am4:00pmAttendee Registration Open
9:00am11:45amOEM Presentations
12:00pm1:30pmSponsor Opening Lunch
12:00pm4:00pmShow Hours
1:30pm3:00pmEducation & Demos
Wednesday, October 20
7:30am12:00pmAttendee Registration Open
8:00am12:00pmShow Hours
9:30am12:00pmEducation & Demos
12:00pm2:00pmBBQ Lunch Celebration
Thursday, October 21
10:00am2:00pmPolice Vehicle Test Drives - Auto Club Speedway

Expo info coming soon!

FAQ coming soon

Hotel info coming soon!

You see the value in the education, networking and exhibitor discovery provided by CWFleet, but your superiors may be unfamiliar. Introduce them to all the value your agency can gain through your attendance with the pointers below:


  • Create a personal agenda to be presented to your supervisor. In it, identify which breakout sessions you will attend and highlight how these sessions will benefit your agency.
  • Offer to deliver a short presentation upon your return summarizing what you’ve learned or prepare written briefs for colleagues on each session to spread the knowledge throughout your agency.
  • Share syllabi and handouts with your colleagues afterward.
  • Offer to share a room with another agency employee to reduce hotel expenses.
  • Register early to qualify for discounted rates.
  • Take inventory of what supplies and technology your agency may need over the next year. Then, check out the exhibitor list to create a list of which companies can assist you in restocking, reconsidering current purchases and discovering new cost-cutting technology.
  • Present other benefits, such as networking to learn what other agencies of the same size are doing.

*Subject to Change

DateTimeSession NameCompanySession Description
October 19
1:30 PM - 2:00 PMHow to manage your fleet from multiple devices
Whelen Engineering Company
Ease of over-the-air updates, how you can manage your fleet from multiple devices, how to get real-time information from the live map and how we can provide analytics & reporting which includes miles driven, speed, and location as well as heatmaps indicating where vehicles travel the most.
2:30 PM - 3:00 PMThe New Age of Building a Patrol VehicleEmergency Vehicle SpecialistsGeneral Manager Aaron Kakebeen provides a detailed, in-depth look at how EVS works with departments to configure, construct, and provide their officers with a vehicle that is safe, effective, and user friendly. The vehicles included in this demonstration are a pair of 2021 Ford Interceptor Utility’s and a 2021 Ford F-150 Responder
October 20
9:30 AM - 10:00 AMAED in Police Patrol VehiclesStrykerThe American Heart Association estimates more than 350,000 people in the U.S. experience an out-of-hospital sudden cardiac arrest (SCA) every year.Police and law enforcement officials are often the first to arrive on scene. An AED in each squad car to help increase SCA survival rates
10:30 AM - 11:00 AM5G Mobility and the uses in Public SafetyCradlepointNew technology such as 5G is often mysterious and confusing. This demonstration will take you on a guided journey to simplify this technology and provide use cases for in vehicle and at the office

Complete your trip on Thursday, October 21, 2021 from 10:00 am – 2:00 pm at the Auto Club Speedway in Fontana with the Police Vehicle Ride & Drive!

Please direct all questions about the OEM police Vehicle Ride and Drive to Bob Bonnell at bbonnell@jacksondawson.com

See You (In-Person) In Ontario!

Let’s Get High Touch and High Tech in Ontario

Show Dates:

October 18-20, 2021


Load in:

October 18-19, 2021

Load out:

October 20, 2021


Tackling big trends and discussions, CWFLEET looks to steer the future of fleet with exciting demos, new products, top industry vendors and updates that help keep our personnel safe and fleet managers working efficiently. Targeting all public safety fleet departments, city managers, utility districts and their personnel from across the West and across the nation. Including personal invitations to key agencies and cities to broaden our audience. Vendors relating to all facets of fleet, fleet tech and fleet communications have a place at CWFLEET. This shows focus: IN – ON – AROUND the vehicle. Download show information HERE.



Ready to book your booth? Click here to download the contract and terms.

~Exhibitor Booth Reservations are now open.

Before June 30, 2021

Standard 10’x10′ space:   $1550

Innovations Alley 10’x10′ space:   $1750

Vehicle Spotting Fee:   $225 per vehicle

After June 30, 2021

Standard 10’x10′ space:   $1750

Innovations Alley 10’x10′ space:   $1950

Vehicle Spotting Fee:   $225 per vehicle

Download the floor plan HERE.

Download the contract and terms HERE.


If we can assist in any way in the booth reservation process, please email  Cindi Williams at cwilliams@cpoa.org.

*Schedule subject to change

Monday, October 18
12:00pm5:00pmVendor/Vehicle Move-In
Hall A
Tuesday, October 19
8:00am5:00pmAttendee Registration Open
8:00am5:00pmVendor Registration Open
8:00am11:00amVendor Load-In & Hand Carry Load-In
9:00am11:45amOEM Presentations
12:00pm4:00pmEXPO Open
Wednesday, October 20
7:30am11:00amAttendee Registration Open
7:30am10:00amVendor Registration Open
8:00am12:00pmEXPO Open
12:00pm2:00pmBBQ Lunch Celebration
1:00pm5:00pmVendor Load-Out

Expo information coming soon!

FAQs coming soon!

We recommend booking your hotel room quickly as our room block is expected to sell out, you can book your hotel here.

Leverage Your Investment – CWFleet Exhibitor Marketing Kit

CPOA has created a marketing kit for you to share with your database and clients. Drive more traffic to your booth and raise awareness of your presence on the CWFleet show floor. It’s our goal to maximize your marketing efforts.

#CWFLEET @CalPeaceOfficer www.cpoa.org/CWFLEET

Social Share

> Post about your participation at CWFleet on your company’s social channels.

> Share with your audience what will happen at your booth: giveaways, demos, special appearances.

> Retweet, share and repost from the CPOA social channels (@CalPeaceOfficer).

> Use images of your booth, products, etc. to gain attention.

Logos, Banners & Flyers

> Download the CWFleet logos and banner ads to display on your website.

> Add to your banners or include in your flyers to let your customers know where to find you.

> Be sure to link www.cpoa.org/CWFleet in your marketing.

> Use the attached template flyer and insert your logo to forward in emails to your database.

> For more design files or questions, please email cwilliams@cpoa.org




Expo Floor Flyer

Click here to download the PDF Services Kit.

Please contact Missy Sargent with Heritage Expo to receive your digital link and password.